B2B Marketing Specialist

Job Summary

The B2B Marketing Specialist is responsible for executing content-driven marketing initiatives and campaigns that support lead generation, lead nurturing, and business growth for the client physician group. They will collaborate with cross-functional teams to create and implement B2B campaigns that resonate with our target audience, promote services, and support business objectives.

General Responsibilities

• Support the execution of B2B marketing initiatives, communications, and sales to drive lead generation, engagement, and business growth
• Collaborate cross-functionally to align messaging, campaigns, and content with business objectives and target audiences
• Contribute to special projects and evolving initiatives with a proactive, solutions-oriented mindset

Essential Job Functions

Content Development & Lead Nurturing

• Own the development of B2B content to support lead generation and nurturing, including articles, email campaigns, sales collateral, and thought leadership
• Write and edit high-quality content across channels (email, blog, website, social, and print), ensuring alignment with brand voice and business objectives
• Translate healthcare and business concepts into clear, compelling messaging for physician audiences
• Manage content calendars aligned with campaign strategy and Business Development priorities
• Create and execute targeted nurture campaigns to move prospects through the sales funnel
• Support thought leadership initiatives to position the organization as a trusted partner for independent physicians

Campaigns, Digital & Analytics

• Execute multi-channel marketing campaigns to drive lead generation, engagement, and conversion
• Plan and deploy targeted email marketing campaigns using Salesforce Marketing Cloud and Sales Cloud, including segmentation and performance tracking
• Monitor campaign performance, analyze results, and provide data-driven recommendations for optimization

Brand, Events & Marketing Support

• Manage B2B brand materials and coordinate with vendors for promotional items and collateral orders
• Support the development of brand assets, including signage, presentations, and other marketing materials
• Assist in planning and executing event marketing initiatives, including conferences, meetings, and recruitment events
• Conduct market and competitor research to support campaign strategy and business development efforts
• Maintain organized marketing materials, resources, and documentation

Knowledge, Skills & Abilities:

• Bachelor’s degree in marketing, communications or a related field required; or equivalent work experience
• Minimum of 2 years of experience in marketing and/or communications-related field
• Knowledge of marketing automation tools
• Experience with Salesforce products (Marketing Cloud and Sales Cloud) is preferred
• Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint)
• Strong copywriting and storytelling skills
• Experience creating content that supports lead generation and marketing funnels
• Knowledge of how to leverage AI in the workplace
• Unwavering passion for detail with superior organizational skills
• Proven ability to thrive under multiple deadlines and multitask effectively
• Excellent oral communication and interpersonal skills
• High energy, creative problem solver, and self-starter
• Positive attitude with a keen ability to learn and adapt
• Familiarity with the healthcare industry is a significant plus
• Must be available to report to corporate office in-person, as needed
• Ability to travel to sites and events 50% of the time
• Ability to lift, carry and transport heavy materials