Digital Merchandiser

Description:

Fedway is New Jersey's premier distributor of wine and spirits, serving over 7,000 restaurants, clubs, taverns, and retail stores throughout the state. We offer a diverse range of products that span every category of the beverage alcohol industry and proudly represent some of the world's leading distillers, wineries, and importers. Our dedicated team of managers, sales agents, and customer service representatives is committed to putting our customers first. Fedway Associates is seeking a Digital Merchandiser to join our team.

This role is at the forefront of our digital transformation, leveraging cutting-edge image software to revolutionize the way we capture and analyze retail shelf data in liquor stores.

Roles & Responsibilities:

• Manage a designated account territory, fostering strong relationships with store managers and stakeholders.
• Utilize advanced image software to capture high-quality shelf images in various liquor stores, ensuring comprehensive coverage of shelf, brand, and price data.
• Analyze captured data to provide actionable insights on product placement, shelf space optimization, and pricing strategies.
• Serve as the primary sales representative and main point of contact for underdeveloped onpremise accounts, driving growth through improved category mix, assortment, and portfolio development.
• Leverage shelf data insights in these accounts to identify assortment gaps, product placement opportunities, and growth strategies.
• Work closely with the sales and marketing teams to align digital merchandising efforts with broader sales and promotional campaigns.
• Continuously monitor and report on market trends, competitor activities, and consumer preferences within the territory.
• Track progress and share reporting with sales leadership to ensure alignment with territory goals and Fedway’s broader initiatives.
• Assist in the development and execution of digital merchandising strategies to enhance brand visibility and sales performance.
• Support the Digital Specialists with ThirstyNJ by covering events, filming content, and assisting in the execution of social and digital activations.
• Ensure compliance with all legal and company guidelines regarding merchandising in the beverage alcohol sector.

Required Skills:

• Proven experience in digital merchandising, retail analytics, or a similar role, preferably within the beverage alcohol industry.
• Strong proficiency in image processing software and familiarity with retail data analysis tools.
• Excellent territorial management skills with the ability to work independently and manage multiple tasks effectively.
• Strong communication and interpersonal skills, with a knack for building rapport with clients and team members.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Access, Word).
• Familiarity with creative tools such as Adobe Creative Suite, CapCut, or Canva for content creation and editing.
• A keen eye for detail and a passion for leveraging technology to drive business success

Training and Development:

• Ongoing training in professional selling skills to strengthen account development and relationship building.
• Exposure to marketing tools and data analysis techniques, with a focus on using Excel and other platforms to support decision-making.
• Practical guidance in content creation and filming techniques to elevate ThirstyNJ event coverage and digital storytelling.
• Continuous support in sales reporting and performance tracking, ensuring confidence in presenting data-driven insights to leadership.

Education, Certifications and /or licenses:

• Degree in Digital Marketing, Marketing, Business Administration, or equivalent professional experience (preferred but not required)
• A valid driver's license and clean driving record are required for this position

Physical Demands:

• May require occasional lifting/lowering, pushing, carrying, or pulling up to 25lbs.
• Regularly required to sit, stand, and move about the office and market environments.

Compensation:

• Salary starts at $46,000/annually commensurate with experience.
• This position is eligible for a company car.
• Full benefit package including medical, dental, vision, PTO, 401K, and life insurance