What are the responsibilities and job description for the Mgr-Field and Event Marketing position at FedEx Freight?
Position Overview
Drive field marketing strategy including events, special projects, partnerships, and regional marketing programs to generate pipeline and build brand awareness.
Essential Functions/Job Duties
Qualifications
Pay Transparency:
Pay
Additional Details:
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.
FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Drive field marketing strategy including events, special projects, partnerships, and regional marketing programs to generate pipeline and build brand awareness.
Essential Functions/Job Duties
- Select, lead, educate, develop and motivate a staff of employees
- Lead special projects and initiatives to optimize marketing effectiveness, including digital transformation, automation, and innovative event formats.
- Develops comprehensive annual events and field marketing strategy to drive pipeline generation and brand awareness.
- Provides strategic oversight of trade show participation and event sponsorship programs for maximum ROI.
- Maintains responsibility for planning and executing customers and prospect events to drive engagement and revenue.
- Establishes regional marketing campaigns and partnership programs to expand market reach and brand presence.
- Drives coordination with sales teams on field marketing support and lead generation initiatives.
- Implements comprehensive measurement and reporting on event ROI and pipeline generation performance.
- Manages strategic vendor relationships and budget allocation for field marketing programs.
- Comply with all applicable laws/regulations, as well as company policies/procedures
- Perform other assignments (or duties) as required
Qualifications
- Bachelor’s degree in marketing, Business, Management or equivalent work experience
- Five (5) years’ experience in field marketing and event marketing
- Experience planning large-scale events and trade shows
- Strong understanding of event management strategy and data tracking for event campaigns
- Strong project management and vendor management skills
- Excellent communication and relationship-building abilities
- Must be willing to travel
Pay Transparency:
Pay
Additional Details:
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.
- Know Your Rights
- Pay Transparency
FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.