AVP, Websites and Digital Marketing

Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors, and clients nationwide. We consider the people behind those mortgages, and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long-term financial goals.

We are currently looking for an AVP, Websites and Digital Marketing to join our team.

The AVP, Websites and Digital Marketing is responsible for the company’s digital ecosystem, including websites, Google Business Profiles, profiles with other digital registries/lead aggregators/review sites, owned social channels, and paid digital efforts. This role collaborates with various stakeholders to own and personalize the consumer digital experience, predict customer behavior, create segmented lead campaign populations, and track and assist with channel/journey automation. The position leads digital lead generation and plays a key role in intercompany lead referrals and revenue.

The AVP, Websites and Digital Marketing develops compelling digital marketing plans, website content, conversion rate optimization, testing plans, and ROI driven paid media programs across multiple BUs. This position is responsible for identifying trends and new tools to improve the digital customer experience (CX) and lead generation. This role is a collaborative partner with the full Marketing Team and Sales Leadership of all the BUs.

Qualifications include:

• Bachelor’s degree in Marketing or a related field
• 7 years’ experience in digital marketing in a marketing context
• Mortgage, Real Estate, or Financial Services experience
• 3 years of Marketing Lead generation experience with substantial paid budgets, including prospect/customer segmentation, journeys/retargeting, test & learn, funnel conversion, program measurement, and report automation
• Proficiency in content management systems (CMS) tools (WordPress and Wix)
• Proficiency in Google (AdWords, Console, GTM, GA4) and Meta)
• Prior experience with Online Review Management tools for solicitation and response, and optimization of GBPs and other review sites
• Solid skills and experience in the Microsoft Suite, including Excel and PPT
• Prior experience delivering referrals to multiple business units strongly preferred
• Previous experience managing people and leading teams strongly preferred
• Programmatic Media experience is a plus
• Experience with CRM/Email platforms such as Microsoft Dynamics, HubSpot, Total Expert, or similar is a plus
• Proficiency in data visualization tools such as Power BI or similar is a plus
• Strong verbal and written communication skills
• Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization
• Strong analytical skills
• Solid decision-making abilities coupled with sound judgment
• People management skills with the ability to coach and train others
• Strong time management skills
• Ability to prioritize numerous tasks and manage shifting priorities
• Client-focused with strong execution skills and results orientation
• High level of precision with attention to detail and consistency
• Flexible, open to change, and able to learn new things quickly
• Ability to work in a collaborative environment and provide guidance for working groups

Featured Benefits

• Medical, Dental, and Vision Insurance
• Company Paid Life Insurance
• Disability Insurance
• Pet Insurance
• 401k Program with Employer Matching
• 3 Weeks Paid Time Off (PTO)
• Paid Holidays
• Wellness Initiatives
• Employee Assistance Program
• Hybrid Work Schedules with Remote Flex Days

Compensation

• The hiring range for this position is between $120,000.00-$145,000.00 annually
• This position is eligible for an annual discretionary bonus

Fay Cares!

The Fay-Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Our employees make voluntary contributions to the Foundation. Each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders.

At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included, and is presented with equal opportunities to be successful. Fay is an equal-opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information, go to www.dhs.gov/E-Verify.