What are the responsibilities and job description for the Product Marketing Manager position at Fastsigns Everett-Lancaster-York?
Job Summary
We’re hiring a Product Marketing Manager to lead the strategy, positioning, and performance of our eCommerce platforms. This role is responsible for driving digital product visibility, optimizing online conversion, and ensuring a consistent experience across all sites.
You’ll work at the intersection of marketing, product development, and operations to manage product presentation, promotions, and performance analytics. This position requires someone equally comfortable with creative storytelling and data-driven decision-making.
The ideal candidate understands how to build demand, improve usability, and make our e-commerce presence an active extension of our brand.
Who You Are
- A strategic thinker who connects product, audience, and brand narrative
- Highly organized and fluent in both creative and analytical work
- A problemsolver who sees trends early and acts on them quickly
- Curious, adaptable, and confident working crossfunctionally
- Comfortable owning performance metrics and reporting results
What Makes This Role Different
- Direct ownership of multiple ecommerce sites and digital product lines
- Collaboration with creative, product development, and sales teams to align product marketing strategy
- Influence over pricing, positioning, and promotional cadence
- Blend of creative campaign work and analytical reporting
- A culture that values initiative, collaboration, and “Hungry but Humble” leadership
Essential Duties and Responsibilities
- Oversee daytoday management of all company eCommerce sites
- Maintain product listings, descriptions, imagery, and categories for accuracy and engagement
- Develop and execute promotional strategies that align with marketing campaigns
- Collaborate with creative and operations teams on product launches and seasonal updates
- Analyze traffic, conversion rates, and sales data to identify growth opportunities
- Coordinate with team to drive eCommerce engagement through email, paid media, and retargeting
- Prepare monthly performance reports and recommendations for leadership
- Ensure product content reflects current brand standards and messaging
Required Skills and Abilities
- 23 years of experience in product marketing, eCommerce management, or digital merchandising
- Strong understanding of digital customer journeys and conversion optimization
- Experience with eCommerce platforms (Shopify, WooCommerce, or similar)
- Familiarity with Google Analytics, search marketing, and performance dashboards
- Excellent communication skills and attention to detail
- Strong ability to prioritize and manage multiple concurrent projects
Education and Experience
- Bachelor’s degree in Marketing, Business, or related field a plus
- Experience in multiproduct or multisite eCommerce environments strongly preferred
Work Environment
This position is in-office, based in Everett, WA. Regular collaboration with marketing, operations, and creative teams is required to ensure alignment and execution.
Physical Demands
Regular use of a computer and phone, with occasional travel for meetings or training sessions.
Equal Opportunity Statement
The company is an Equal Opportunity Employer, a drug-free workplace, and complies with all ADA regulations.
Location: Everett, WA / Onsite / Full Time
About FASTSIGNS Everett–Lancaster–York
We’re part of the #1 FASTSIGNS network globally—a team that believes creativity, precision, and strategy can change how companies communicate visually. Our purpose is simple: Improve life, together.
We’re expanding our digital footprint and building a marketing team that blends innovation, process, and measurable results. If you love shaping how products are discovered, positioned, and sold online, this is where you can make your mark.
About Fastsigns Everett-Lancaster-York
Come be a part of the #1 FASTSIGNS location globally! Who are we? We are an employee-rewarding, growing organization that is winning nationally in the world of signs and graphics. We believe a team like we've built can sincerely improve the lives of our employees and our customers - that's why we've made "improve life, together" our purpose. What do we do here? We deliver visual communication solutions - we work in an amazing industry that merges the functional with the creative. We are manufacturing pros and we are production artists. We deal with the complexity of technology and color while we obsess over the basics of good process and loving people. We have BIG plans to continue to be an eyebrow raising, inventive, growing company and we can’t do it without the best people and team. Creating this type of workplace takes hard work and dedication from everyone involved, but we are committed to the process. We’ve built something special; perhaps you can be part of it.
