What are the responsibilities and job description for the Consumables Portfolio Lead position at Faster Way to Fat Loss?
Consumables Portfolio Lead
Category Revenue Owner
Location: Clearwater, Fl
Position Overview
The Consumables Portfolio Lead serves as the business owner for the company's consumables category and is responsible for driving total portfolio revenue across subscription, repeat purchase, ongoing one-time demand, and promotional initiatives.
This role defines and drives the annual growth strategy for a $6M consumables portfolio with a goal of scaling to $20M . The individual optimizes revenue mix, promotional cadence, SKU prioritization, and subscription penetration while ensuring cross-functional alignment across Marketing, Supply Chain, Web Operations, CRM, and Customer Experience.
This is a high-visibility individual contributor role with direct exposure to executive leadership and the CEO. The ideal candidate combines commercial thinking, analytical rigor, and strong cross-functional leadership.
Key Responsibilities
Category Revenue Strategy
- Own total consumables revenue performance and growth targets
- Develop annual and quarterly growth roadmaps to scale the portfolio from $6M to $20M
- Identify and prioritize revenue levers across subscription, repeat purchase, and one-time demand
- Analyze SKU-level performance and recommend portfolio optimization actions
- Present insights, strategy, and performance updates directly to executive leadership and the CEO
Subscription & Revenue Mix Optimization
- Increase subscription penetration and improve replenishment behavior
- Analyze churn drivers and cohort performance to inform strategy
- Optimize the balance between subscription, one-time purchase, and promotional revenue
- Partner with CRM and Growth teams to execute lifecycle initiatives
Promotional & Merchandising Strategy
- Develop the annual promotional calendar (e.g., Memorial Day, BFCM, seasonal campaigns)
- Influence pricing direction and discounting strategy in partnership with Finance and Leadership
- Recommend bundling, SKU prioritization, and inventory-aligned promotions
- Evaluate promotional lift and long-term margin impact
Cross-Functional Leadership
- Serve as the central point of accountability for the consumables category
- Align Marketing, Supply Chain, Web Ops, CRM, and CX around the category roadmap
- Surface risks, trade-offs, and strategic recommendations to leadership
- Ensure coordinated execution of launches and promotions
Qualifications
- 6–10 years of experience in DTC, e-commerce, product marketing, category management, or commercial growth roles
- Experience owning a product line, category, or meaningful revenue segment
- Strong analytical skills with experience interpreting SKU-level and cohort data
- Experience influencing promotional strategy and pricing recommendations
- Comfortable presenting to executive leadership
- Proven ability to work cross-functionally without direct authority
- Experience in consumables, supplements, wellness, beauty, food & beverage, or other replenishment-driven categories preferred
What Success Looks Like
Within the first 12–18 months, this person will:
- Establish a clear, data-driven growth roadmap for the consumables portfolio
- Increase overall category revenue and accelerate progress toward the $20M target
- Improve subscription penetration and repeat purchase behavior
- Implement a structured promotional strategy aligned with margin and inventory goals
- Become the trusted category advisor to executive leadership and the CEO