Demo

Direct Sales Representative

Farmers Insurance Group
Farmers Insurance Group Salary
Caledonia, MI Full Time
POSTED ON 3/27/2026
AVAILABLE BEFORE 5/26/2026

Sales Trailblazer Wanted! | Hybrid Role in Grand Rapids, MI | Uncapped Earnings Career Growth

Are you a persuasive communicator who thrives in a fast-paced performance driven environment? Join our May 25th class of Inbound Sales Consultants (Licensed Agents will start on June 22nd) and help customers protect what matters most. At Farmers, your ambition fuels your income and your future. In this role, you will respond to calls coming into our call center by positively promoting Farmers insurance products to prospective customers, consulting with customers to understand their needs, and selling those products which best fit the customer’s needs. You may also make outbound calls to optimize sales potential.

Check out a Day in the Life of a Sales Representative!

Uncapped Compensation:

Join a team where your performance drives your paycheck! Our compensation package is designed to reward your success.


  • Our model includes guaranteed minimum annual base pay of $37,440 -$56,520 depending on your skills and experience
  • A competitive benefits package PLUS an uncapped performance-based incentive, giving you the opportunity to increase your earnings on average up to an additional $27,300 on top of the guaranteed base pay annually.
  • Many of our top performers who consistently meet and exceed their goals earn up to an additional $75,000 on top of their annual base pay.

If you're driven, competitive and ready to grow, this is the place to do it!

What you'll bring:


  • Minimum 1 year of experience in a sales environment
  • Proven ability to meet quotas, metrics and goals
  • A drive to work in a fast-paced, high energy environment
  • Desire for a long-term career within the insurance industry
  • Proven ability to take initiative, solve problems, and prioritize tasks
  • Direct sales skills, and the aptitude to influence customers and close the sale
  • Excellent written and verbal communication skills; the ability to adapt communication style to each phone call, and explain complex policy and coverage information in understandable terms
  • Must be eligible to obtain resident/non-resident property and casualty license in all required states

Here's what you'll accomplish as a member of our team:

  • Sell insurance products to inbound callers by gathering data from customers to generate quotes and ultimately bind the business; in some instances, make outbound calls
  • Provide exceptional customer service and build strong relationships, while educating customers regarding coverages and cost so that the customer can select the most appropriate option
  • Qualify customers as buyers of other products/services to create cross-sell and upselling opportunities
  • Navigate multiple computer systems while seamlessly interacting with the customer

You'll thrive here if you are:

  • Self-motivated & goal-oriented – You set ambitious goals and chase them relentlessly.
  • Customer-focused – You build trust and tailor solutions with empathy.
  • Tech-savvy & adaptable – You navigate systems with ease and embrace change.
  • Coachable & curious – You welcome feedback and seek growth.
  • Accountable & reliable – You own your outcomes and show up ready.

Location & Schedule:

Workplace: Hybrid ( #LI-Hybrid )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office.


Office location: 5665 N Kraft Lake Dr Caledonia, MI 49316


Initial training may require in-office attendance, with the required days varying based on business need. Once training is complete, you’ll transition to a hybrid work model, working in-office three days per week and virtual two days. While most teams are in-office Monday through Wednesday; your assigned shift may vary.


Work Schedule:


Our priority is to our customers, and we work non-traditional hours to match their needs. Candidates hired for this role must be available to work any shifts within the hours below; this may include evenings, Saturdays, and holidays. Shifts are assigned based on business needs.


Department Hours:


  • Training Hours & location: Monday-Friday 8:30am-5pm EST
  • After training scheudle: Monday-Friday: 8:00 am-10:00 pm EST (shift will be assigned to you after training)
  • Rotational Saturdays: 9:00 am-5:30 pm EST (once a month)
  • Full-time- 40 hours/week; five 8-hour shifts per week.

Education Requirements

  • High school diploma or equivalent required (Bachelor's degree preferred)
  • Must be eligible to obtain resident/non-resident property and casualty license in all required states

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance

Job Location(s): US - MI - Caledonia


Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.


Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.


It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.


Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.


Spokane, WA only: Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com

Salary : $37,440 - $56,520

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