What are the responsibilities and job description for the Brand Coordinator position at Farmasi?
Are you seeking to become part of a vibrant, youthful, and highly motivated team, brimming with thrilling products and opportunities? FARMASI is a market leader in the domains of Makeup, Skincare, and Nutrition. Our mission is to provide affordable luxury and help individuals feel Beautifully Alive. We are an innovative company, dedicated to empowering our customers and Beauty Influencers through exceptional products and experiences.
The Brand Coordinator will support the planning, tracking and execution of Marketing activities including promotions, product launches and campaigns. The Brand Coordinator will get hands-on cross-department experience, partnering with various functions to bring product launches, campaigns and the Farmasi brand to life. This position will report to the VP of Marketing. The perfect person will be detailed oriented with excellent organizational and communication skills.
Essential Duties and Responsibilities
- Assist the VP of Marketing with various marketing tasks to ensure all projects are completed on time. Coordinate, compile, and track projects to guarantee their completion
- Collaborate with Product Development located in Turkey to create and maintain a product roadmap
- Design launch campaigns for new product releases, including the product's story and key benefits
- Formulate naming, features and benefits, product claims, product positioning, and pricing for new products
- Support planning and execution of product launches, which includes adding product descriptions, images, and pricing to the website and other digital platforms. Maintain a product launch checklist and update it as necessary
- Track product lifecycle performance and compare it against forecast
- Assist in competitive analysis by performing research and providing monthly product insights to executives
- Help with product-related campaigns ensuring all marketing materials are completed and available in time for launch
- Stay abreast of current trends in the Beauty Industry, Nutrition & Wellness
- Collect and analyze feedback, market research, and product ideas from beauty influencers and other teams to shape new product development
- Make recommendations regarding product promotions, bundles, and campaigns
- Participate in periodic calls with beauty influencers to gather feedback
- Since we believe in teamwork, you may be asked to assist other departments as needed
Qualifications/Knowledge, Skills, and Abilities Requirements
- A Bachelor’s Degree or higher in a related field
- Prior MLM/Network Marketing experience is advantageous
- Outstanding written and oral communication skills
- A proven track record of collaborative work and accountability
- Exceptional organizational skills and keen attention to detail
- Flexibility in schedule. May need to work late evenings or weekends
- Resourcefulness and ability to maintain composure under pressure
- A self-starter, with the ability to thrive in a fast-paced, start-up environment
- The capacity to multitask is a must
- Fluency in English is required. Proficiency in Turkish is a plus
