Email Campaign Developer, Fanatics Commerce CRM

Email Campaign Developer

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview

The Email Campaign Operations Specialist will work directly with marketing stakeholders to build, test, and deploy email campaigns that drive customer engagement and revenue. These campaigns consist of every day marketing messages centered around events, products, and promotions as well as hot markets which often require after hours/weekend deployment. This role reports to the Director of Email Operations and is crucial for executing Fanatics' email marketing initiatives.

How you will make an impact:

Collaborate with creative and strategy teams to co-develop and ensure campaigns are built according to specifications and brand guidelines

Build and deploy email marketing campaigns in Adobe Journey Optimizer, including implementation of complex customer journeys, segments, and personalization rules

• Execute quality assurance testing for all assigned campaigns, including content validation, link checking, dynamic content testing, and cross-platform rendering tests
• Set up A/B tests and ensure proper tracking parameters are implemented for campaign performance measurement
• Manage campaign scheduling and deployment timeline to ensure on-time delivery of all marketing initiatives
• Monitor campaign performance post-launch and troubleshoot any delivery or rendering issues that arise
• Maintain accurate campaign documentation and status updates in project management systems
• Assist in developing and documenting standard operating procedures for campaign building and testing processes

What you bring to the team:

• Bachelor's degree in Marketing, Communications, or related field
• 2 years of hands-on experience building and deploying email marketing campaigns
• Proficiency in Adobe Journey Optimizer or similar enterprise email marketing platforms
• Strong attention to detail and ability to maintain accuracy in a fast-paced environment
• Experience with email testing methodologies and quality assurance processes
• Basic understanding of HTML and CSS for email
• Strong organizational skills and ability to manage multiple projects simultaneously
• Excellent communication skills and ability to work effectively with cross-functional teams
• Desired Experience & Capabilities
  • Adobe Journey Optimizer certification
  • Experience with Workfront or similar project management tools
  • Understanding of email deliverability best practices and CAN-SPAM requirements
  • Knowledge of SQL and data management concepts
  • Experience in retail or e-commerce industry
  
  

At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.

Where You’ll Work and What’s required:

• Ability to travel up to 10% of the time for meetings, events, and other related activities.
• Fast-paced team environment with exposure to multiple aspects of digital marketing
• Opportunity to work with leading marketing automation technologies
• Regular business hours with occasional evening or weekend work during peak seasons
• Hybrid work environment with flexibility between 3 days in office and 2 days remote work

What’s in it for you:

• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a our culture that celebrates both individual and team successes.
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.