Marketing Director

Marketing Director

Family Legacy Planning | Bentonville, Arkansas

Full-Time | On-Site

Salary: $70,000–$85,000

ABOUT FAMILY LEGACY PLANNING

Family Legacy Planning is a growing wealth management firm based in Bentonville, Arkansas. We help successful individuals and families prepare for retirement by turning accumulated wealth into reliable, tax-efficient retirement income while coordinating investments, income, taxes, healthcare, and legacy planning.

We're looking for a hands-on Marketing Director to take ownership of our marketing strategy and execution as the firm continues to grow.

THE ROLE

This is not a position where you'll simply manage vendors or oversee a large marketing department. We're looking for someone who can develop the strategy, execute the work, measure results, and continually improve our marketing system.

WHAT YOU'LL DO

• Develop and manage the firm's overall marketing strategy and calendar

• Plan and execute marketing for seminars, educational events, and client events

• Manage and grow The Retirement Steward radio show, podcast, YouTube, and related digital content

• Manage social media, email marketing, website content, SEO, and local search

• Turn long-form video, radio, and educational content into social, email, website, and digital marketing

• Develop and manage lead-generation and prospect-nurture campaigns

• Coordinate outside media, web, creative, and marketing partners

• Maintain consistent branding and messaging across Family Legacy Planning and The Retirement Steward

• Track leads, campaign performance, conversion metrics, and marketing ROI

• Work directly with firm leadership and advisors to continually improve marketing results

WHO WE'RE LOOKING FOR

We're looking for someone who can both think strategically and execute.

The right candidate is organized, creative, self-directed, comfortable with digital marketing and analytics, and capable of taking a project from idea to execution to measurable result.

Experience with social media, email marketing, content marketing, websites/SEO, digital advertising, events, CRM systems, analytics, and AI-enabled marketing tools is valuable.

Financial-services or other regulated-industry experience is helpful, but not required.

WHAT SUCCESS LOOKS LIKE

The goal is to build a repeatable marketing system that creates awareness, generates qualified prospects, converts those prospects into appointments, and clearly measures which marketing investments are producing results.

Over time, the Marketing Director will become the person responsible for making that system work consistently.

COMPENSATION & LOCATION

Salary is $70,000–$85,000 annually, based on experience and qualifications, plus company benefits.

This is a full-time, on-site position in Bentonville, Arkansas.

TO APPLY

Please submit your resume and briefly describe a marketing initiative you personally helped take from idea → execution → measurable result.