What are the responsibilities and job description for the Creative Director - Marketing position at Tyson Foods?
Job Details:
Summary
This role owns creative excellence across the brand portfolio — Hillshire Farm, Hillshire Reserve, Ball Park, Aidells, Snacking, and related lines. While the Brand Strategy and the Business Unit teams define where the brands play and why, the Creative Director defines how the brand looks, sounds, and feels across every consumer touchpoint. This is a hands-on creative leadership role: setting the creative vision, raising the craft bar and ensuring campaigns are as distinctive and effective as they are on-strategy.
Key Responsibilities:
Education:
Yes
Work Shift:
1ST SHIFT (United States of America)
Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.
Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.
Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.
Summary
This role owns creative excellence across the brand portfolio — Hillshire Farm, Hillshire Reserve, Ball Park, Aidells, Snacking, and related lines. While the Brand Strategy and the Business Unit teams define where the brands play and why, the Creative Director defines how the brand looks, sounds, and feels across every consumer touchpoint. This is a hands-on creative leadership role: setting the creative vision, raising the craft bar and ensuring campaigns are as distinctive and effective as they are on-strategy.
Key Responsibilities:
- Creative Vision & Standards: Define and champion a unified creative vision across the portfolio; set the bar for craft, originality, and brand distinctiveness in every execution.
- Brand Stewardship: Ensure all visual output is consistent with brand standards, voice, and values across every touchpoint.
- Brief-to-Execution Partnership: Partner with Brand Strategy leads to translate strategic briefs into compelling creative concepts, campaigns, and content across channels (digital, email, web, social, shopper, video).
- Creative Review & Approval: Serve as final creative gatekeeper for major campaigns and launches, ensuring consistency with brand guidelines and creative quality standards.
- Stakeholder Partnership: Present creative concepts and work-in-progress to senior leadership and cross-functional partners. Translate business objectives into compelling creative briefs.
- Vendor Management: Build and maintain relationships with external agencies, production houses, and freelancers. Negotiate contracts and manage deliverables.
- Cross-Functional Collaboration: Work closely with brand strategy, digital, shopper marketing, social and legal/regulatory teams to ensure creative is strategically sound, channel-optimized, and compliant.
- Innovation & Trend Awareness: Stay ahead of creative, cultural, and platform trends (social formats, AI-assisted production, etc.) and bring fresh thinking to a legacy portfolio.
- Budget Management: Manage production budgets with an eye toward efficiency without compromising quality.
- Process & Efficiency: Establish scalable creative workflows and review processes that let the team move quickly without sacrificing quality, especially across a multi-brand portfolio.
Education:
- Bachelor’s Degree in Marketing, Business, or a related field is required. An MBA is preferred.
- 10 years of experience in marketing or agency roles within the Food, Consumer Brand, or Consumer Packaged Goods (CPG) industry
- Portfolio review demonstrating strong conceptual and craft work highly preferred.
- Proven experience in leading and managing a marketing team.
- Strong track record partnering with brand/strategy leads to bring positioning to life creatively
- Agency management experience, including budget oversight and vendor evaluation
- Portfolio spanning multiple channels (packaging, digital/social, video, shopper/in-store)
- A sharp creative eye paired with a strategic mindset -- you know why the work needs to land, not just how it looks
- Exceptional project management skills with the ability to juggle multiple projects and priorities
- Comfortable presenting to and influencing senior leadership
Yes
Work Shift:
1ST SHIFT (United States of America)
Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.
Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.
Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.