What are the responsibilities and job description for the YouTube Content Producer position at Fallen Media?
How to Apply
Complete this form: https://forms.gle/pH3oCbYsVE3uvD4A8
We are only considering applicants who submit through this form!
Who We Are
Fallen Media is a next-generation studio building hit original formats for TikTok, YouTube, and emerging platforms. Our shows reach tens of millions weekly, from Street Hearts and What’s Poppin’ with Davis to a growing slate of social-first shows. We’re now aggressively expanding into premium YouTube formats and are looking for a rockstar long-form social producer to get us there.
Role Overview
This is a full-time, on-site role for a social-first, long-form producer located in the New York City Metropolitan Area. In this role, you will partner with our YouTube lead to build and scale a slate of breakout, non-scripted YouTube series.
This is not a “YouTube manager” role; it is a format-creator, showrunner-mindset role. You may come from TV development, reality, documentary, unscripted, social content, or creative studio worlds.
Your job: Invent, launch, and optimize hit YouTube formats that can scale to millions of views per episode and become long-running franchises. You’ll partner closely with our talent, creators, production teams, and company leaders to shape the next era of Fallen Media Originals.
Responsibilities
- Develop new unscripted/reality YouTube formats from concept to pilot to full series.
- Build repeatable, scalable format engines (e.g. challenge shows, game-based formats, docu-style, live, social experiments).
- Lead creative development: treatments, pitch decks, beatsheets, story design, and pilots.
- Oversee production across pre-pro, shoots, and post to ensure pacing, tone, and storytelling that maximizes retention.
- Collaborate closely with producers, editors, talent, and creators throughout execution.
- Use performance data (CTR, retention, watch time) to refine formats and guide programming decisions.
- Identify and cast high-potential hosts/creators for new series.
- Help shape the creative and programming strategy for new YouTube channels across Fallen Media.
- Continuously monitor cultural trends and translate them into high-opportunity new shows.
Qualifications
- 3 years of experience telling social stories
- Background in unscripted, reality, formats, or digital storytelling — TV development, documentary, branded content, or social video are all relevant.
- Experience developing or executing repeatable, franchise-ready formats.
- Strong creative instincts around pacing, stakes, humor, emotional payoff, and audience hooks.
- Ability to lead like a showrunner, owning the vision from idea to delivery.
- Deep understanding of internet-native storytelling and youth culture.
- Comfort working in fast, iterative environments where shows evolve weekly.
- Required: format brain, creative leadership, exceptional taste, and a "doer" mentality.
- Not required: prior YouTube experience.
Benefits
- $70,000 - $85,000 (based on qualifications and experience)
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan
- Unlimited Paid Time Off
How to Apply
Complete this form: https://forms.gle/pH3oCbYsVE3uvD4A8
We are only considering applicants who submit through this form!