What are the responsibilities and job description for the Home Care Marketer position at Falcon Recruitment?
Home Care Marketer (Business Development)
Location: NYC Metro Area (NYC, Long Island, Westchester)
Type: Full-Time | Field-Based
About the Role
We are seeking a results-driven Home Care Marketer to represent a growing, patient-focused home care organization in the community and drive patient referrals and enrollments. This is a highly measurable, performance-based role focused on building relationships, generating referrals, and increasing starts of care (SOCs).
Success in this role is directly tied to your ability to develop and maintain strong referral relationships and consistently convert opportunities into active cases.
About the Organization
This organization provides personalized, high-quality home care services designed to help individuals remain safe, comfortable, and independent in their own homes. Services are tailored to meet the unique needs of each patient, with a strong emphasis on compassion, professionalism, and continuity of care.
Partnering closely with families, healthcare providers, and community organizations, the team is committed to improving patient outcomes, reducing unnecessary hospitalizations, and delivering a seamless experience from referral through ongoing care.
What You'll Do
- Conduct field-based outreach to healthcare providers, community organizations, and referral sources
- Build and maintain strong relationships with Medicaid and Private Pay referral partners
- Generate consistent patient referrals and starts of care (SOCs)
- Promote services and increase brand awareness in the community
- Represent the organization at events, offices, and outreach initiatives
- Identify and develop new referral channels and partnerships
- Collaborate closely with intake, coordination, and HR teams to ensure smooth patient onboarding
- Track activity and performance against monthly outreach and enrollment goals
What We're Looking For
- Minimum 1 year of recent home care business development experience (recent experience is critical due to market changes)
- Ideally currently working in home care or a similar healthcare outreach role
- Proven ability to generate Medicaid and/or Private Pay home care referrals (excluding CHHA)
- Strong relationship-building and communication skills
- Ability to work independently in a field-based, results-driven environment
- Familiarity with the NYC Metro home care landscape and referral networks
- Comfort using social media for outreach and brand awareness (preferred, not required)
- Valid driver's license and willingness to travel locally
Compensation & Benefits
- Base Salary: $60,000 – $85,000 (based on experience and performance)
- Compensation is adjusted based on SOC trends and overall performance
- Health Insurance
- Paid Time Off (PTO)
- 401(k)
What Sets This Opportunity Apart
- Strong internal support from intake, coordination, and HR teams
- Hands-on leadership invested in your success
- A collaborative environment where performance is supported and recognized
- Growing organization with significant opportunity for career and earnings growth
Equal Opportunity Employer
Salary : $60,000 - $85,000