What are the responsibilities and job description for the Service to Sales Assistant position at Fairway Automotive Group?
Description
Fairway Subaru is seeking a driven, customer-focused Service-to-Sales Assistant to support our Customer Loyalty Manager and help identify sales opportunities within our service department. This role is ideal for someone who enjoys engaging with people, thrives in a fast-paced environment, and is looking for a growth path into a full dealership sales role. We will train the right candidate.
Requirements
What You’ll Do
Fairway Subaru is seeking a driven, customer-focused Service-to-Sales Assistant to support our Customer Loyalty Manager and help identify sales opportunities within our service department. This role is ideal for someone who enjoys engaging with people, thrives in a fast-paced environment, and is looking for a growth path into a full dealership sales role. We will train the right candidate.
Requirements
What You’ll Do
- Engage with current and previous Subaru owners by phone, text, and in-person to identify potential upgrade opportunities.
- Work the service drive daily—greet customers, identify appraisal opportunities, and ensure every guest is acknowledged.
- Ask qualifying questions and gather key information (vehicle details, goals, timing, payments, down payment, equity position, etc.).
- Schedule strong, qualified appointments for the Loyalty Manager and sales team to close.
- Assist with vehicle appraisals, test drives, and guest follow-up as needed.
- Maintain accurate notes, communication history, and lead status updates within the CRM.
- Support dealership sales and service initiatives to increase customer loyalty, retention, and repeat business.
- Coordinate with the service advisors and sales team to provide smooth handoffs and a seamless customer experience.
- Track daily activities and meet performance goals related to engagement, appointments, and sales opportunities.
- Participate in ongoing training to develop product knowledge, sales skills, and customer service excellence.
- Excellent communication, interpersonal, and customer service skills.
- Comfortable initiating conversations and asking the right qualifying questions.
- Self-motivated, organized, and consistent with daily tasks and follow-up.
- Ability to multitask and manage multiple guests in a busy service environment.
- Positive attitude with a team-first mindset and strong work ethic.
- Prior dealership, service drive, BDC, service advisor, or sales experience is a plus—but not required. We will train the right person.
- Willingness to learn Subaru products, dealership processes, and basic appraisal methods.
- Reliable, punctual, and committed to providing an outstanding customer experience.