Digital Assistant

Factory is a preeminent communications agency based in New York. We sit at the unique intersection of style and innovation, deeply rooted in both current culture and our 25-year legacy.

We work with companies to create moments that will spark brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration.

Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries, and achieve award-winning media relations for our clients. We are also fun to grab a drink with!

From an industry perspective, we’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including ASOS, IKEA, Rebag, Not Your Mother’s, Luxottica, Henry Rose by Michelle Pfieffer and more.

And we have a pipeline full of incredible new opportunities. That’s where you come in!

DIGITAL ASSISTANT

Factory is seeking a Digital Assistant to join our growing Influencer Marketing team. We are looking for an organized, curious and culturally connected individual who is passionate about creator marketing, digital culture and emerging platforms.

This role is ideal for someone looking to build a career in influencer marketing within a fast-paced agency environment. Working alongside the Influencer, Social, and PR teams, you will support the execution of integrated influencer campaigns across a diverse portfolio of fashion, beauty, retail, consumer and technology brands.

Reporting to the Director of Digital, you will assist with creator research, campaign execution, gifting programs, reporting, talent relations and day-to-day client support while gaining hands-on experience across every stage of the influencer marketing process.

PRIMARY RESPONSIBILITIES

• Campaign Coordination: Support the execution of paid and organic influencer campaigns across multiple client accounts. Assist with creator outreach, gifting logistics, product fulfillment and campaign timelines.
• Campaign Organization: Maintain campaign trackers, creator databases and project documentation to ensure accurate execution. Coordinate creator approvals, content collection, usage rights and campaign deliverables.
• Creator Research & Talent Relations: Research and identify creators across TikTok, Instagram, YouTube and emerging platforms aligned with campaign objectives. Build creator recommendation lists based on audience demographics, engagement, cultural relevance and brand fit.
• Reporting & Measurement: Compile campaign reporting, creator performance and monthly analytics. Monitor campaign performance and support optimization recommendations through reporting and research.
• Client & Team Support: Prepare meeting agendas, status updates and presentation materials. Maintain organized project timelines and ensure campaign deliverables stay on track.
• Trend Research: Stay informed on creator trends, platform updates and emerging social behaviors. Identify new creators, content formats and cultural moments that can inform client recommendations.

REQUIREMENTS

• Bachelor's degree or relevant internship experience in Marketing, Communications, Public Relations or Digital Media.
• 0–2 years of experience in influencer marketing, PR, digital marketing or social media.
• Strong interest in creator marketing, digital culture and emerging platforms.
• Excellent organizational skills with exceptional attention to detail.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced agency environment.
• Experience using Google Workspace, Microsoft Office and presentation tools.
• Familiarity with Canva and basic content editing tools.
• Experience with influencer marketing platforms such as CreatorIQ, Lefty, Traackr, CreatorIQ, Sprinklr or similar is a plus.
• Analytical mindset with an interest in campaign measurement and reporting.
• Collaborative, proactive and eager to learn.

COMPENSATION & BENEFITS

CULTURE

Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.

We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.

$$$

• Competitive salary commensurate with experience
• 401K with employer matching
• Life insurance

HEALTH & WELLNESS

• Health/Dental/Vision Insurance 100% covered
• Discounted gym and Peloton membership
• Flexible Spending Account
• Mental Health and Wellness Stipend - $500 annually
• HealthAdvocate - Health care support
• One Medical - On-Demand Primary Care
• Teledoc - Virtual Health
• TalkSpace - Online Mental Health Therapy
• Continued Learning Opportunities

PERKS

• FREE CitiBike 100% covered
• Discounted Metrocard/commuting
• All staff events - Summer Picnic, Holiday Party, happy hours, karaoke, lunches, etc
• Birthday Bonuses

WORK LIFE BALANCE

Time off Work/life balance is important to us, we provide:

• Flexible/Hybrid work environment
• Ample PTO & Holidays
• End-of-year 10-day office closure for the holidays
• Summer Friday Program
• Flex Sick Time
• Pet friendly office