Driving Innovation, Delivering Excellence.

FAF Inc. is a leading supplier of jewelry and accessories, known for its design and merchandising expertise and comprehensive end-to-end solutions.

DTC & E-Commerce Growth

• Execute digital growth initiatives designed to increase online sales, customer acquisition, conversion, and overall profitability across the company’s DTC brands.
• Identify opportunities to improve the online customer journey and remove barriers to purchase.
• Partner with internal teams and external agencies, freelancers, and other resources to execute growth initiatives effectively.
• Stay current on digital commerce trends, consumer behaviors, emerging platforms, and best practices.

Customer Insights & Consumer Behavior

• Develop a strong understanding of target customers, their behaviors, needs, motivations, and purchasing patterns.
• Analyze customer feedback, website behavior, campaign performance, and sales data to identify opportunities for improvement.
• Translate customer insights into actionable recommendations for marketing, merchandising, creative, and e-commerce initiatives.
• Continuously evaluate what motivates customers to purchase and identify factors that may prevent conversion.

Customer Acquisition & Paid Media

• Manage and optimize paid digital campaigns across Meta, Google, and other relevant acquisition channels.
• Monitor and optimize campaigns based on key performance indicators, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rate, and profitability.
• Collaborate on paid media strategy, audience targeting, creative testing, messaging, and budget allocation.
• Identify opportunities to improve the efficiency and scalability of customer acquisition efforts.

Conversion Rate Optimization

• Identify and implement opportunities to improve conversion across product pages, landing pages, websites, and the overall purchase experience.
• Evaluate product page content, merchandising, messaging, pricing, promotions, offers, bundles, and calls-to-action.
• Partner with creative, brand, merchandising, and e-commerce teams to improve the customer experience and increase conversion.
• Use performance data and testing to determine which changes have the greatest impact on customer behavior.

Testing & Optimization

• Develop and execute a continuous test-and-learn approach across digital channels.
• Test creative, messaging, audiences, offers, website experiences, merchandising, and other customer touchpoints.
• Analyze test results and use findings to inform future strategies and initiatives.
• Document and share successful strategies and key learnings across the brand portfolio.

Customer Retention & Lifecycle Marketing

• Support email, SMS, and other lifecycle marketing initiatives designed to increase customer retention, repeat purchases, and customer lifetime value.
• Analyze customer engagement and purchasing behavior to identify opportunities to improve retention.
• Collaborate with internal teams and external partners to optimize lifecycle communications and customer journeys.

Performance Analytics & Reporting

• Monitor and analyze key DTC and e-commerce performance metrics, including:
  • Traffic
  • Conversion Rate (CVR)
  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Average Order Value (AOV)
  • Customer Lifetime Value (LTV)
  • Repeat purchase and retention rates
• Translate data into clear, actionable insights and recommendations.
• Regularly communicate performance trends, opportunities, challenges, and recommended actions to management.
• Use analytics to prioritize initiatives based on potential business impact.

Cross-Brand Collaboration

• Identify successful strategies and opportunities that can be applied across the company’s portfolio of brands.
• Maintain an understanding of the distinct positioning, customer base, voice, and business objectives of each brand.
• Share insights, best practices, and performance learnings across teams.
• Collaborate effectively with marketing, creative, merchandising, e-commerce, product, and other cross-functional teams.

• Bachelor’s degree in Marketing, Digital Marketing, E-Commerce, Business, Communications, Advertising, or a related field preferred.
• 2–4 years of experience in DTC, e-commerce, digital marketing or growth, ideally with consumer products.
• Strong understanding of the digital customer journey and consumer behavior.
• Hands-on experience with Shopify, Meta Ads, Google Ads and GA4.
• Experience with email/SMS platforms and lifecycle marketing is a plus.
• Comfortable working with key DTC metrics including CAC, ROAS, CVR, AOV and LTV.
• Analytical, curious and comfortable using data to make decisions.
• Strong instincts around creative, messaging, merchandising and what makes customers convert.
• Able to manage multiple initiatives and work effectively with internal teams, agencies and freelancers.
• High ownership, attention to detail and bias toward action.