What are the responsibilities and job description for the Marketing Manager position at External Job Board?
About CAMP Systems:
At CAMP Systems, we are the trusted leader in aircraft compliance and health management, proudly serving the global business aviation industry. With over 20,000 aircraft and 33,000 engines supported on our cutting-edge platforms, and partnerships with more than 1,300 maintenance facilities and parts suppliers worldwide, we’re shaping the future of aviation technology. Since our founding in 1968, we’ve grown to a dynamic team of 1,600 employees across 14 locations globally—all united by a passion for innovation and excellence.
Our Mission & Vision:
We connect the aviation industry through smart technology to make flight safer and more efficient, driving the future of aviation with intelligence and exceptional customer experiences.
Our Values & Excellence Mindset:
We are customer obsessed, trust-driven, owners of our work, stronger together, constantly curious, and boldly innovative.
What You Will Experience In This Role:
The Marketing Manager collaborates with ILS leadership to execute marketing programs that contribute to revenue impact and growth outcomes (including sourced pipeline and conversion performance).
This role partners closely with Sales and Product to execute segmentation-driven GTM programs, integrated campaigns, and insight-led optimization. The Marketing Manager balances strong execution with analytical rigor to ensure marketing initiatives drive measurable business results.
Responsibilities:
The Marketing Manager will focus on the following critical areas to drive revenue impact and growth outcomes:
- Segmentation-Driven GTM: Execute GTM programs aligned to defined target segments, priority use cases, and GTM motions in partnership with Sales and Product.
- Strong Program Execution: Execute marketing plans with strong program ownership, cross-functional collaboration, and operational discipline across marketing programs.
- Digital Marketing: Execute and optimize digital channels including SEO, paid media, and social to support GTM programs and conversion performance.
- Content Leadership: Execute the content roadmap and development of strong multi-format content to power campaigns and support sales with clear, consistent messaging. Leverage internal teams, contractors, AI, and other resources to deliver efficiently and at quality.
- Strategic Relationships: Support and activate relationships across industry partners, agencies, and the broader CAMP ecosystem, leveraging internal leaders and participation in key industry events.
- Marketing Insights: Track, analyze, and apply insights from marketing performance, sales feedback, and customer input to optimize programs and inform decisions.
How Success Is Measured
- Contribution to revenue impact and growth outcomes through program performance
- Segment and campaign effectiveness
- Trade show and event contribution to sales momentum
- Accuracy, consistency, and usefulness of marketing reporting and insights
You Have:
- Proven experience executing targeted, multi-channel B2B marketing programs.
- Strong project management, organizational, and analytical skills.
- Proficiency with marketing automation and CRM tools, including HubSpot.
- Experience with digital marketing channels, including SEO, paid media, and social.
- Skilled in analyzing marketing metrics and interpreting data.
- Strong communicator with attention to messaging and brand quality.
- 5 to 8 years of marketing experience, preferably in B2B, SaaS, aviation, or related fields.
- Bachelor’s degree in Marketing or a related field.
Why Work at CAMP?
Join a culture where your ideas matter, your impact is real, and your growth is supported. Be part of a team reimagining the future of aviation.
CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer – vets/disabled
CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact hr@campsystems.com.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or protected veteran status EEO.