What are the responsibilities and job description for the Digital Content Coordinator position at Expressive Marketing?
Expressive Marketing is seeking a motivated and creative Digital Content Coordinator to support on-site content production for clients throughout Gainesville. This unpaid experiential learning opportunity is ideal for individuals looking to gain hands-on experience in social media marketing, brand storytelling, content production, and client relations.
The selected candidate will work under the guidance of the Expressive Marketing team while collaborating directly with team members during scheduled client content shoots.
Key Responsibilities
- Participate in scheduled strategy sessions and content production meetings with the Expressive Marketing team.
- Create engaging short-form video content for platforms such as Instagram and TikTok.
- Capture product features, promotional content, lifestyle visuals, and behind-the-scenes footage during on-site shoots.
- Assist with coordinating shoot schedules and logistics between the internal marketing team and clients.
- Follow established brand guidelines and execute creative direction effectively.
- Organize and transfer all raw media files to the editing team promptly after each shoot.
- Collaborate with the team to ensure content aligns with client goals and campaign objectives.
Qualifications
- Strong interest in social media marketing, branding, content creation, or digital media.
- Comfortable filming with a smartphone and/or camera equipment.
- Familiarity with current social media trends, particularly short-form video content.
- Strong communication, organization, and time-management skills.
- Ability to take creative direction, adapt to feedback, and meet deadlines.
- Professional and personable demeanor when working with clients and team members.
- Ability to work effectively in a fast-paced, collaborative environment.
What this Opportunity Offers
- Hands-on experience working with real-world business clients.
- Opportunities to create portfolio-worthy social media content.
- Exposure to brand strategy, campaign development, and client relationship management.
- Mentorship and constructive feedback from experienced marketing professionals.
- Insight into the day-to-day operations of a marketing agency.
- Opportunities for increased responsibilities and potential long-term growth based on performance.