Growth Marketing Manager

Job Overview

We are seeking a dynamic and results-driven Growth Marketing Manager to lead our digital marketing initiatives and drive scalable growth. In this role, you will develop and execute innovative marketing strategies across multiple channels, leveraging data-driven insights to optimize campaigns and maximize ROI. Your expertise will help elevate our brand presence, attract new customers, and foster long-term engagement through cutting-edge marketing techniques and tools. This is an exciting opportunity for a passionate marketer eager to make a measurable impact in a fast-paced environment.

Responsibilities

• Design, implement, and manage comprehensive digital marketing campaigns across channels such as SEM (Search Engine Marketing), social media advertising, email marketing, and content marketing.
• Utilize SEO tools and perform keyword research to improve organic search rankings and increase website traffic.
• Optimize conversion rates through A/B testing, landing page enhancements, and user experience improvements using conversion optimization strategies.
• Manage paid search marketing campaigns using platforms like Google Ads (AdWords) and Facebook Advertising to generate high-quality leads.
• Develop engaging content for websites, blogs, social media platforms, and email campaigns, incorporating copywriting best practices.
• Analyze web analytics reporting with Google Analytics, Google Tag Manager, and other tools to monitor performance metrics and inform strategic decisions.
• Knowlededgable with graphic design and content creation.
• Implement marketing automation workflows to nurture leads and improve customer retention.
• Track campaign performance using analytics tools; prepare detailed reports on KPIs related to web analytics reporting and overall campaign effectiveness.

Requirements

• Proven experience in digital marketing with a focus on growth strategies across multiple channels including paid search (Google AdWords), social media advertising campaigns, email marketing, and SEM.
• Strong technical proficiency with SEO tools, Google Analytics, Google Tag Manager, HTML/CSS knowledge, JavaScript basics, SQL fundamentals, and website management platforms like WordPress or similar CMS.
• Expertise in conversion optimization techniques to enhance user engagement and increase conversion rates.
• Familiarity with content creation tools such as Adobe Photoshop and Adobe Creative Suite for graphic design purposes.
• Experience managing social media management platforms for B2B marketing efforts across Facebook, Instagram, TikTok, etc., including social media advertising campaigns.
• Ability to analyze data from web analytics reporting tools to derive actionable insights for continuous improvement.
• Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.
• Knowledge of e-commerce platforms and technical proficiency in website setup for digital marketing campaign setup is highly desirable.

Pay: $20.00 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Knoxville, TN 37921

Salary : $20