What are the responsibilities and job description for the Senior Manager, Growth Marketing & Sales Enablement position at Harper Auto Wash?
Harper Auto Wash is a fast-growing luxury car wash platform looking for a hands-on marketing leader to own sales conversion, customer retention, local brand presence, and new-location ramp-up.
This role owns the practical connection between marketing and revenue. Key areas include campaigns, CRM, driveway sales messaging, customer communication, reputation, local partnerships, signage, content, and reporting.
What You'll Own
You will thrive here if you are a practical, high-ownership growth operator who can move from strategy to execution quickly.
You can shape the campaign, brief the designer, check the signage, review CRM performance, support store leaders, and adjust based on results.
You are creative, organized, data-aware, AI-skilled, and comfortable working across operations, customer service, vendors, store teams, and leadership.
You understand that great marketing is not just about activity. It is about moving the business.
Ideal Experience
Submit your resume and a short note on why this role fits you.
Bonus points for examples of growth campaigns, CRM programs, local marketing, sales enablement, or membership/subscription work you have owned.
This role owns the practical connection between marketing and revenue. Key areas include campaigns, CRM, driveway sales messaging, customer communication, reputation, local partnerships, signage, content, and reporting.
What You'll Own
- Unlimited membership growth and retention
- Driveway sales messaging and conversion rate support
- CRM campaigns, winbacks, customer journeys, email/SMS, and automation
- Local marketing, community partnerships, events, and sponsorships
- Website, social media, SEO, Google Business Profile, and reputation support
- Menu, offer, promotion, signage, and in-store media coordination
- Fleet, family plans, interior cleaning services, and new service launch support
- New-location marketing, grand opening plans, and first-90-day growth ramps
- KPI reporting tied to membership growth, churn, conversion, campaign ROI, and customer experience
- More Unlimited members
- Better retention and winback performance
- Higher driveway conversion
- Stronger local brand visibility
- Clearer customer communication
- Better campaign reporting
- More consistent execution across all locations
You will thrive here if you are a practical, high-ownership growth operator who can move from strategy to execution quickly.
You can shape the campaign, brief the designer, check the signage, review CRM performance, support store leaders, and adjust based on results.
You are creative, organized, data-aware, AI-skilled, and comfortable working across operations, customer service, vendors, store teams, and leadership.
You understand that great marketing is not just about activity. It is about moving the business.
Ideal Experience
- 5 or more years in marketing, growth, sales enablement, retail, hospitality, automotive, local services, or membership/subscription businesses
- Experience with CRM, email, SMS, social media, local marketing, reputation management, and campaign reporting
- Strong project management and communication skills
- Strong creative judgment with copy, design, offers, signage, and customer-facing messaging
- Comfortable owning results, not just activity
- Experience with car wash, fleet programs, loyalty programs, or multi-location businesses is a plus
- Valid driver's license
- Ability to pass a drug screening
- Medical, dental, and vision insurance
- 401(k) plan
- Employer-paid life insurance
- Paid holidays
- Paid vacation
- Paid sick time
- Opportunities for advancement
- Healthy work/life balance
- Base salary: $75,000 - $100,000
- Additional incentives to be determined
Submit your resume and a short note on why this role fits you.
Bonus points for examples of growth campaigns, CRM programs, local marketing, sales enablement, or membership/subscription work you have owned.
Salary : $75,000 - $100,000