What are the responsibilities and job description for the Field Sales Trainer position at Expo Home Improvement?
Description
Expo Home Improvement is seeking a Field Sales Trainer to elevate the performance of our sales representatives through hands-on coaching, field observation, and skill development. This role is critical to driving individual quota attainment, team success, and overall sales growth. The ideal candidate is a confident sales coach who thrives in the field, leads by example, and knows how to identify gaps, reinforce best practices, and build winning behaviors.
Field Coaching & Development Expectations
Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.
Requirements
Qualifications:
Expo Home Improvement is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Americans with Disabilities Act (ADA)Expo Home Improvement is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities throughout the application process and employment.
Expo Home Improvement is seeking a Field Sales Trainer to elevate the performance of our sales representatives through hands-on coaching, field observation, and skill development. This role is critical to driving individual quota attainment, team success, and overall sales growth. The ideal candidate is a confident sales coach who thrives in the field, leads by example, and knows how to identify gaps, reinforce best practices, and build winning behaviors.
Field Coaching & Development Expectations
- Conduct 4–5 weekly ride-a-longs with sales representatives to observe performance and provide real-time coaching
- Complete and review ride-a-long scorecards, identifying strengths, gaps, and actionable improvement areas
- Lead role-playing sessions to strengthen opening statements, objection handling, and closing techniques
- Review and reinforce sales scripts, rebuttals, and messaging for accuracy and effectiveness
- Support sales reps with contract knowledge and deal execution to improve close rates
- Partner with Sales Managers to identify reps needing additional coaching or bootcamp-style training
- Participate in weekly meetings focused on coaching strategy, training priorities, and team performance
- Maintain consistent daily engagement on sales team boards to provide encouragement, recognition, and accountability
- Foster a positive, competitive, and growth-focused culture aligned with company values
Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.
Requirements
Qualifications:
- Maintain a minimum Net Close Percentage (NCP) of 22.5%.
- Achieve an average monthly Net Sales Leads Inquiry (NSLI) of $3500 or more.
- Engage in Rilla usage, our AI enabled software that records sales presentations.
- Maintain full availability for booking requests, with a minimum of 5 days a week.
- Maintain a minimum of 8 appointments per week, including ride-a-longs.
- Adhere to all company policies and procedures regarding contracting and required paperwork.
- Exemplify the definition and role expectations of a Sales Coach.
- Provide references from direct manager and peers, sent via email to the VP of Sales.
- Complete Leadership "A, B, C" courses in the Learning Management System (LMS).
- Obtain Costco Certification (Bath).
- Obtain Walk-In Tub Certification (Bath).
- Sales Coaching & Mentorship – The ability to develop, train, and guide sales representatives through hands-on coaching, ride-alongs, and feedback to enhance their performance.
- Leadership & Team Development – The capability to inspire and motivate a team, fostering a positive and goal-oriented sales culture while reinforcing company values.
- Sales Strategy & Execution – Expertise in sales techniques, closing strategies, and overcoming objections to drive team success and revenue growth.
- Communication & Active Listening – Strong ability to provide clear, constructive feedback, engage in role-playing exercises, and effectively communicate sales tactics and expectations.
- Analytical & Performance Management – Skill in analyzing sales metrics, identifying performance gaps, and implementing strategies to improve individual and team results.
- Highly visible role within the sales organization
- Opportunity to shape training standards and sales excellence
- Fast-paced, team-oriented environment with growth potential
- Enjoy competitive compensation, a comprehensive benefits package, and opportunities for career advancement within a rapidly growing organization.
Expo Home Improvement is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Americans with Disabilities Act (ADA)Expo Home Improvement is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities throughout the application process and employment.