What are the responsibilities and job description for the Field Marketing Manager position at Expo Home Improvement?
Description
The Field Marketing Manager will lead our Neighborhood Marketing and Shows & Events department, focusing on face-to-face marketing strategies that drive brand awareness and lead generation. This role requires a charismatic and results-driven leader who thrives on building and managing high-performing teams while fostering a fun and engaging marketing culture. The ideal candidate will possess strong leadership skills, a passion for customer engagement, and a proven ability to drive results in field marketing initiatives. Door to door sales experience is required.
Key Responsibilities
Team Leadership & Accountability
Required Skills & Experience
We are committed to inclusion, diversity, and equity in the workplace. We welcome applicants from all backgrounds and experiences.
Americans With Disabilities Act (ADA)
Expo Home Improvement complies with the ADA and will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations.
The Field Marketing Manager will lead our Neighborhood Marketing and Shows & Events department, focusing on face-to-face marketing strategies that drive brand awareness and lead generation. This role requires a charismatic and results-driven leader who thrives on building and managing high-performing teams while fostering a fun and engaging marketing culture. The ideal candidate will possess strong leadership skills, a passion for customer engagement, and a proven ability to drive results in field marketing initiatives. Door to door sales experience is required.
Key Responsibilities
Team Leadership & Accountability
- Recruit, train, and lead a high-performing Neighborhood Marketing team to generate leads through door-to-door engagement.
- Establish and manage the Shows & Events department, ensuring a captivating and effective presence at various events.
- Foster a results-driven, energetic team culture that encourages collaboration, motivation, and continuous improvement.
- Work closely with the call center leadership team to align field marketing efforts with overall lead generation and conversion strategies.
- Implement and refine strategies to maximize ROI from face-to-face marketing initiatives.
- Develop and oversee marketing campaigns to boost lead quality and sales opportunities.
- Act as a brand ambassador, ensuring a positive and engaging experience for customers during shows, events, and neighborhood marketing activities.
- Establish and maintain strong relationships with event organizers, retail store partners, and potential customers.
- Utilize a professional and charismatic approach to generate interest and excitement about our products and services.
- Monitor and analyze key performance metrics, adjusting strategies as needed to improve lead generation and team productivity.
- Oversee event logistics, ensuring seamless execution and a strong return on investment.
- Maintain compliance with company policies and industry best practices in all marketing activities.
Required Skills & Experience
- Proven experience in building and leading successful face-to-face marketing teams.
- Strong leadership, coaching, and motivational skills.
- Exceptional communication and interpersonal abilities.
- Ability to collaborate effectively with cross-functional teams, especially sales and call center leadership.
- High level of organization, attention to detail, and strategic thinking.
- Charismatic, professional, and energetic personality suitable for engaging customers at events and in the field.
- Experience in direct sales, door-to-door sales/marketing, or event marketing, door to door preferred.
- Knowledge of home improvement products and services.
- Experience with CRM tools and data-driven marketing strategies.
- Leadership & Team Building – Ability to recruit, train, and manage high-performing marketing teams.
- Strategic Thinking – Develops and executes marketing plans that drive measurable results.
- Communication Skills – Engages and motivates teams, customers, and business partners effectively.
- Customer Engagement – Creates a dynamic and memorable brand presence in the field.
- Adaptability & Problem-Solving – Quickly adjusts strategies based on performance data and market conditions.
- Results-Driven – Committed to achieving and exceeding key performance metrics.
- Collaboration – Works seamlessly with internal departments to align marketing efforts.
- Ability to stand and walk for extended periods of time (up to 8 hours per day) during events, field visits, or canvassing activities.
- Ability to lift and carry up to 30 pounds (e.g., event materials, promotional displays, tents, etc.).
- Must be able to work both indoors (e.g., retail environments) and outdoors (e.g., residential neighborhoods, community events) in various weather conditions.
- Frequent driving and travel between locations required; must maintain a valid driver’s license and reliable transportation.
- Ability to safely and effectively set up and tear down event displays and marketing booths.
- Frequent use of hands for data entry, mobile device usage, and handling marketing materials.
- Must be able to visually assess marketing setup quality and read printed materials, signs, and digital devices.
- Competitive salary with performance-based incentives.
- Health, dental, and vision insurance.
- 401(k) with company match.
- Paid time off and company holidays.
- Career growth opportunities in a rapidly expanding company.
We are committed to inclusion, diversity, and equity in the workplace. We welcome applicants from all backgrounds and experiences.
Americans With Disabilities Act (ADA)
Expo Home Improvement complies with the ADA and will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations.