AVP - Consulting Marketing Practice - Sports & Gaming vertical

Role Overview

The Marketing Operations & Strategy AVP will lead EXL’s Marketing Practice within the Sports & Gaming vertical - uniting data, strategy, and technology to help clients create personalized, measurable, and scalable marketing experiences.

Responsibilities

• Define and execute the marketing strategy, planning, and measurement framework for EXL’s Sports & Gaming clients, aligning with each organization’s growth priorities.
• Serve as the senior voice for marketing transformation, connecting fan, digital media, and commerce data into cohesive engagement strategies.
• Partner with client CMOs, CTOs, and data leaders to design integrated roadmaps that combine analytics, automation, and creative orchestration for acquisition and retention.
• Lead MarTech architecture and enablement, integrating data, identity, activation, and analytics across platforms such as Adobe, Salesforce, Braze, Iterable, Attentive, and Tealium.
• Collaborate with engineering and analytics teams to build scalable, real-time systems that power personalization, decisioning, and performance measurement.
• Oversee end-to-end campaign operations and signal-based dynamic journey design across outbound and paid channels (email, push, SMS, in-app, web, and media) tailored to segments, behavioral data, and product interactions - delivering contextual, personalized, and localized experiences at scale ensuring quality, compliance, and operational excellence at the same time
• Drive efficiency and innovation through automation, reusable assets, and test-and-learn programs in collaboration with creative and data science teams.
• Establish personalization and measurement frameworks, including segmentation, A/B testing, MTA, incrementality, and ROI analysis.
• Champion the adoption of generative AI, real-time decisioning, and automation tools to deliver individualized multi-channel customer experiences
• Lead and mentor a cross-functional team of strategists, analysts, and campaign specialists while ensuring delivery excellence and profitability.
• Support business growth and industry leadership through RFPs, client presentations, and partnerships with MarTech vendors and alliances.

Qualifications

• Lifecycle, CRM), ideally within consulting, sports, betting, DTC media, or adjacent industries.
• Proven ability to orchestrate multi-channel campaigns across email, in-app, push, and SMS, including standing up new channel infrastructure from the ground up.
• Deep understanding of marketing data ecosystems—audience management, consent, tagging, tracking, and activation.
• Familiarity with key MarTech platforms across CRM, CDP, Marketing Automation, DAM, CMS, Commerce, and Analytics—such as Adobe Experience Cloud (AEP, Journey Optimizer, Target, CJA), Salesforce Marketing & Data Clouds, Braze, Iterable, Optimove, Oracle Responsys/Eloqua, and Tealium (or similar).
• Skilled in data-driven marketing, personalization at scale, and customer journey mapping, leveraging analytics and automation for measurable lift.
• Highly analytical with strong command of segmentation, funnel optimization, attribution, and lifecycle performance metrics.
• Experienced in applying AI and data science models (e.g., recommendations, predictive triggers) to improve customer engagement and LTV.
• Knowledge of data privacy and compliance frameworks including GDPR, CCPA, and CAN-SPAM.
• Strategic communicator with client-facing and commercial acumen, adept at engaging VP and C-suite stakeholders and driving delivery excellence.
• Bachelor’s degree required; MBA or equivalent preferred. Technical skills (SQL, HTML, JavaScript) and Adobe certifications (AAM, RTCDP, AA, CJA, AJO, Target) are a plus.