Marketing Associate

Role Summary

We are seeking a Marketing Associate to own ESG’s multi-platform strategy, content execution, and brand presence. This role covers everything from social media growth across LinkedIn, TikTok, and Instagram to updating the corporate website, improving client-facing documents, managing interns, and building scalable marketing systems. Ideal for someone who can think strategically and execute quickly.

Key Responsibilities

Social Media Strategy & Content Execution

• Build and manage ESG’s multi-platform strategy:
• LinkedIn (primary), TikTok, Instagram, and periodic YouTube use.
• Produce and edit short-form video content for TikTok, Instagram Reels, and LinkedIn.
• Develop leadership/industry insight posts to enhance ESG’s brand credibility.
• Create monthly content calendars and ensure consistent publishing across all platforms.
• Set up and monitor paid social tests (LinkedIn Ads, TikTok Ads, Meta Ads).

Website Ownership

• Manage updates to the ESG website:
• Refresh website
• Add new placements or success stories
• Improve layout/UX when necessary
• Work with vendors or internal teams for any larger rebuilds or upgrades.

Branding, Design & Client-Facing Materials

• Modernize all company-facing and client-facing documents (pitch decks, PDF one-pagers, candidate profiles, announcements) using Canva or similar tools.
• Build a cohesive visual identity across ESG’s brand assets.
• Maintain an organized asset library and documentation.

Email Marketing & Communications

• Own monthly newsletters (client and candidate versions).
• Draft announcement messaging (placements, new roles, success stories).
• Support recruiters with polished communication templates.

Analytics & Reporting

• Build and maintain monthly dashboards tracking:
• LinkedIn impressions, engagement, followers
• TikTok views, reach, and trends
• Instagram engagement
• Website traffic and behavior
• Present insights to leadership with recommendations for optimization.

Team Leadership

• Train, guide, and manage marketing interns or contractors.
• Review work, set priorities, and ensure brand consistency across all channels.

Qualifications

• 2 years of experience in marketing, content, agency, recruiting, or a similar field.
• Strong writing and editing skills for business and creative content.
• Proficient in Canva, Google Analytics, and any major social scheduling tools.
• Experience with TikTok or short-form video editing.
• Familiarity with paid advertising platforms (LinkedIn Ads, Meta Ads, TikTok Ads).
• Organized, strategic thinker who can execute with speed.

Success in the First Quarter (Q1 Expectations)

• Launch a consistent weekly content cadence across LinkedIn, TikTok, and Instagram.
• Establish ESG’s marketing calendar and reporting dashboard.
• Complete a full refreshment of client-facing documents and brand templates.
• Update ESG’s website to reflect modernized messaging and branding.
• Run at least 1–2 small paid social experiments with measurable results.
• Show consistent improvement in impressions, engagement, and brand visibility.
• Successfully onboard and mentor an intern (if applicable).