Senior Product Marketing Manager, Enterprise Data & AI Governance Solutions

Executive Alliance is pleased to represent our client who are a global market-leading information governance and enterprise data management solutions provider who develop, sell and service their solutions for global enterprise software customers and strategic partners.

They are seeking a Senior Product Marketing Manager to lead technical content initiatives for the company’s enterprise software customers, sales teams and alliance partners.

NOTE: This is a largely remote role where the ideal candidate is located in the Eastern US or Midwestern Time Zones AND should be accessible to company/regional HQ in metropolitan New York/New Jersey metro area 1 day per month with a 15-20% travel requirement participating in company meetings, conferences, events and trade shows.

No C2Cs, international, out of area applicants or those seeking visa sponsorship support will be considered.

Role Overview:

This role is not a traditional product marketing support role. The right candidate will help reposition this company from a company known primarily for archiving into a recognized Enterprise Data and AI Governance Platform for regulated enterprises.

This person will own the messaging, positioning, sales enablement, competitive framing, and launch strategy that helps customers understand why this organization matters now.

As AI moves from pilots into production, regulated enterprises need to capture, govern, search, explain, and audit new types of records, including prompts, outputs, summaries, decisions, and AI-assisted work.

The ideal candidate can translate complex enterprise technology into clear buyer value, write strong field-ready messaging, and equip Sales to move from “archive” conversations

into larger platform conversations around governed data, trusted AI, defensible evidence, and audit-ready control.

What The Senior Product Marketing Manager Will Own

Platform Positioning and Messaging

Own core positioning and messaging for their Enterprise Data and AI Governance Platform. Help define how the company explains its evolution from digital communications governance and archiving into broader data governance, AI governance, and governed AI work.

Create messaging that is clear enough for executives, accurate enough for technical buyers, safe enough for legal and security review, and practical enough for sales teams to use in real conversations.

Persona and ICP Messaging

Build buyer-specific messaging for the key personas that this role must reach, including:

Chief Data Officers and Chief Data and Analytics Officers CIOs and IT infrastructure leaders CISOs and security leaders General Counsel and eDiscovery leaders Compliance and risk leaders AI leaders, CAIOs, and other stakeholders

The right PMM will understand that each persona buys for different reasons. A CDO cares about trusted, AI-ready data. A CIO cares about modernization, consolidation, and cost control. A CISO cares about exposure, access control, and proof of enforcement. Legal and compliance teams care about defensibility, traceability, and time to evidence.

AI Product Marketing

• Lead product marketing for AI-related capabilities such as AI Investigator, GenAI interaction capture, prompt and output governance, AI guardrails, and evidence-first AI workflows.

• Translate the AI story into credible buyer language. This includes what the AI can do, what it cannot do, how humans stay in control, what gets logged, how source evidence is shown, and why that matters to legal, compliance, security, and data leaders.

Sales Enablement

Build practical field assets that help Sales win, including:

• Pitch decks Persona talk tracks Discovery questions Competitive battlecards Objection handling Demo narratives Launch kits RFP and security questionnaire language Use case one-pagers Customer proof points AI Investigator and GenAI capture enablement

• The field needs tools that help sellers reframe conversations from archiving to governed data, AI readiness, defensible evidence, and platform value.

Competitive Intelligence

• Own competitive positioning across digital communications governance, data governance, eDiscovery, Microsoft ecosystem tools, AI governance, and security platforms.

• PMM must be able to identify traps, differentiation, proof points, and reframing opportunities that help sales teams win.

Launches, Campaigns, and Analyst Support

• Partner with Product, Demand Generation, Web, PR, Analyst Relations, Sales, and Executive Leadership to bring new capabilities to market.

• Support product launches, campaign messaging, website copy, analyst briefing materials, webinar narratives, sales training, customer-facing FAQs, and executive presentations.

What Success Looks Like

Within the first 90 days, this person will have:

• Understood the company's solutions platform, strategy, buyer personas, competitive landscape, and AI proof points
• Audited existing product marketing assets and identified what must be kept, rewritten, retired, or created
• Created or refreshed core platform positioning
• Built persona messaging for at least three priority audiences
• Delivered field-ready sales enablement that sellers can use immediately
• Supported AI Investigator and GenAI interaction capture messaging
• Built a prioritized product marketing roadmap tied to launches, campaigns, analyst needs, and sales priorities

Within six months, this person will have:

• Established a repeatable product marketing engine for messaging, launches, competitive intelligence, and field enablement
• Helped Sales position the company beyond document/governance archiving
• Improved consistency across web, decks, campaigns, analyst materials, and sales conversations
• Built strong buyer-specific messaging for CDO, CIO, CISO, Legal, Compliance, and AI leader conversations
• Created a stronger competitive posture against Microsoft Purview, DCGA vendors, data governance platforms, and AI governance tools
• Helped transform the company's AI story into a credible, evidence-based market advantage

Required Experience

• 10 or more years of B2B product marketing, solution marketing, technical marketing, or closely related go-to-market experience
• 5 or more years marketing complex enterprise software to technical and executive buyers
• Experience in one or more of the following areas: data governance, information governance, archiving, eDiscovery, compliance, cybersecurity, privacy, AI governance, analytics, cloud infrastructure, enterprise SaaS, or regulated enterprise software
• Proven ability to translate complex technical capabilities into clear business value
• Experience building messaging for executive buying committees
• Strong field enablement experience, including sales decks, talk tracks, battlecards,