Paid Social Media Manager, Integrated Advertising

Executive Alliance is pleased to represent our client who are a leading integrated advertising agencies on Long Island, New York serving B2B clients in healthcare, financial services, professional services, not-for-profits and higher education.

They are seeking a Paid Social Media Manager with experience on all social platforms, including Facebook, Instagram, TikTok, and LinkedIn. In this role, the candidate will lead our clients’ paid social media campaigns – overseeing campaign strategy, implementation, optimization and performance analysis. This manager will be client-facing and expected to mentor and supervise a paid social strategist.

NOTE: This hybrid role sits for 3 days per week at agency HQ in Hauppauge, Long Island, New York and 2 days remote. Qualified candidates must be accessible to Hauppauge, Long Island NY.

This is NOT a remote role.

RESPONSIBILITIES

• Use your deep understanding of social media platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, and TikTok to own the strategy, configuration, and execution of all social media campaigns to generate leads—primarily in paid channels.

• Recommend appropriate targeting audiences, KPIs/conversion events, and budgets on a per- campaign/client basis.

• Consult with account management and creative teams on recommended ad format options and best practices, including running A/B tests to inform future campaigns.

• Work with the analytics team to Incorporate advanced targeting and conversion tracking, including first-party data.

• QA all social campaign setups to ensure budgets, audiences, KPIs, ad creative, etc. are accurate before launch.

• Routinely monitor social metrics to gauge performance and provide insights, recommendations, and optimizations.

• Collaborate with the reporting and analytics team to provide monthly and quarterly learnings and recommendations for future campaigns.

• Actively participate in proposal efforts and existing client presentations

• Guide agency on platform updates, usage trends, new opportunities and other relevant news.

SKILLS

• Extensive knowledge of Meta, LinkedIn and TikTok Ads is required – preferably with applicable certifications for each platform.

• Experience in Google Analytics.

• Advanced computer skills (Word, Excel, PowerPoint).

• Strong interpersonal and organizational skills.

• Presentation skills that convey professionalism and confidence.

• Experience leading and training junior staff.

• Adaptable to change and ability to jump in and/or pivot as needed.

• Ability to work autonomously and demonstrate initiative-taker resourcefulness.

• Experience with influencer marketing is a plus.

REQUIREMENTS

• 4-year college degree or equivalent

• A minimum of five years' experience is required.

• Weekly schedule is to work on-premises Tuesdays through Thursdays, work in the Hauppauge, NY office and work remotely on Mondays and Fridays from 9:00 a.m. to 5:00 p.m.

• A collaborative team player with a positive attitude.