SEO / SEM Specialist

About The Role

The role owns organic and paid search strategy end-to-end, scaling traffic, capturing high-intent demand, and improving keyword visibility across competitive tech markets.

The team partners closely with content, product marketing, and growth engineering to execute technical SEO audits, optimize paid campaigns, and systematically drive pipeline.

Key Responsibilities

• Architect and execute comprehensive SEO and SEM strategies to scale organic traffic and maximize ROI on paid search budgets
• Conduct technical SEO audits and collaborate with engineering teams to resolve site architecture, indexing, and core web vitals issues
• Manage and optimize Google Ads and Bing Ads campaigns, focusing on CPA, ROAS, and continuous keyword expansion
• Partner with content creators to develop data-driven SEO briefs and optimize on-page elements for target commercial keywords
• Build and maintain attribution models and executive dashboards using GA4, Google Search Console, and SEMrush
• Run rigorous A/B testing on ad copy, bidding strategies, and landing page layouts to improve conversion rates
  
  

What We Are Looking For

• 3-6 years of specialized experience managing enterprise SEO and paid search campaigns in a B2B or B2C tech environment
• Deep expertise with industry-standard tools including GA4, Google Search Console, SEMrush, Ahrefs, and Google Ads
• Proven track record of scaling organic traffic and managing substantial paid search budgets with positive attribution to pipeline
• Strong technical foundation in site architecture, schema markup, crawl optimization, and server-side factors
• Bachelor's degree in Marketing, Analytics, Economics, or a related quantitative field
• Bonus: Experience with programmatic SEO, Python for marketing automation, or enterprise SaaS growth loops