SEO / SEM Specialist

About The Role

The role owns organic and paid search performance for a fast-growing technology company, responsible for turning search into a predictable, measurable acquisition channel.

You will manage technical SEO, content optimization, and paid search campaigns end-to-end, working with content, product marketing, and engineering to grow qualified traffic and lower blended CAC.

Key Responsibilities

• Own the SEO roadmap: keyword research, on-page optimization, technical audits (crawl errors, site speed, Core Web Vitals), and internal linking strategy
• Build, launch, and optimize Google Ads and Microsoft Advertising campaigns, including keyword bidding, ad copy testing, and negative keyword management
• Track and report on rankings, traffic, conversions, and ROAS using GA4, Google Search Console, and Looker Studio dashboards
• Partner with content and web teams to brief new pages, optimize existing content, and resolve technical SEO issues in the CMS
• Run structured A/B tests on landing pages, ad copy, and CTAs to improve quality scores and conversion rates
• Manage paid search budgets and pacing; report performance and forecasts to marketing leadership
• Monitor SERP features, algorithm updates, and competitor activity to adjust strategy proactively
  
  

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech
• Deep proficiency with SEMrush, Ahrefs, Screaming Frog, GA4, Google Search Console, and Google Ads
• Proven track record of improving organic traffic and paid search efficiency against clear KPIs
• Solid understanding of technical SEO fundamentals: site architecture, schema markup, rendering, and page speed
• Comfortable building reports and analyses in Looker Studio, Excel/Sheets, or similar
• Bachelor's degree in marketing, communications, or a related field (or equivalent experience)
• Bonus: experience with HTML/CSS basics, JavaScript SEO issues, programmatic SEO, or marketing automation platforms like HubSpot