What are the responsibilities and job description for the Digital Marketing Specialist position at Evlo AI?
About The Role
The role drives digital acquisition and brand visibility, optimizing paid and organic channels to scale user acquisition and revenue.
The team partners closely with product, sales, and design to execute high-impact SEO/SEM campaigns, manage paid social budgets, and analyze conversion funnels.
Key Responsibilities
The role drives digital acquisition and brand visibility, optimizing paid and organic channels to scale user acquisition and revenue.
The team partners closely with product, sales, and design to execute high-impact SEO/SEM campaigns, manage paid social budgets, and analyze conversion funnels.
Key Responsibilities
- Manage and optimize paid search, display, and paid social campaigns across Google Ads, LinkedIn, and Meta
- Own SEO strategy and implementation to increase organic traffic and improve keyword rankings
- Analyze campaign performance, track CAC and ROAS in GA4 and HubSpot, and report actionable insights to leadership
- Design and execute A/B tests on landing pages and ad creative to improve conversion rates
- Collaborate with content and design teams to produce high-performing ad assets and marketing collateral
- Manage digital advertising budgets and vendor relationships efficiently
- 3-5 years of hands-on digital marketing experience in a B2B or B2C technology company
- Proven expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and GA4
- Strong technical understanding of SEO best practices, keyword research tools, and technical site audits
- Demonstrated ability to manage budgets and optimize campaigns for ROI and pipeline impact
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Bonus: Experience with marketing automation platforms like HubSpot or Marketo, and basic HTML/CSS knowledge