Social Media Marketing Manager

Everwild is looking for a Social Media Marketing Manager who can own day-to-day execution and strategic growth across multiple client accounts. You’ll build content plans, publish and optimize posts, manage community engagement, and help identify/activate creators and influencers—keeping every channel on-brand, on-schedule, and performance-driven.

Strategy Planning

• Develop platform-specific content strategies aligned to each client’s goals, brand voice, and audience
• Build monthly/quarterly content calendars (themes, pillars, campaigns, launches, seasonal moments)
• Translate client objectives into clear content briefs for internal creatives and external partners
• Stay current on platform trends and recommend test-and-learn opportunities (formats, features, timing)

Content Management Publishing

• Write/edit captions, headlines, hashtags, and platform-native copy (with strong attention to tone)
• Schedule, publish, and optimize posts across channels (IG, FB, TikTok, LinkedIn, X, Pinterest, YouTube Shorts—based on client needs)
• Coordinate assets, approvals, and versioning to keep work moving smoothly from draft → review → live
• Ensure accessibility and best practices (alt text, subtitles/captions, link hygiene, UTM tagging when needed)

Community Management

• Monitor DMs/comments and engage in real time using brand-approved guidelines
• Escalate customer service issues and manage sensitive conversations with professionalism
• Maintain community management playbooks (response templates, FAQs, escalation paths, crisis notes)

Reporting Insights

• Deliver weekly/monthly reporting with performance insights tied to goals (reach, engagement, CTR, follower growth, saves/shares, video completion, etc.)
• Identify what’s working, what’s not, and what to do next—turning metrics into clear recommendations
• Track learnings across accounts and build repeatable best practices

UGC Creator/Influencer Partnerships

• Identify UGC worth amplifying (organic posts, customer reviews, fan content) and secure usage rights
• Source creators/influencers that fit the brand (micro to mid-tier, local/niche as needed)
• Support outreach, negotiation, and relationship management (rates, deliverables, timelines, approvals)
• Manage contracts/SOWs (in partnership with leadership/legal) and ensure deliverables are met on time
• Coordinate whitelisting/usage permissions and paid amplification handoffs when applicable

Cross-functional Collaboration

• Partner with design/video, account leads, and paid media teams to align organic paid efforts
• Participate in client meetings: recaps, recommendations, and campaign planning
• Maintain organized workflows in project management tools and keep stakeholders informed

What we’re looking for

• 4 years managing social media for brands and/or agencies (multi-client experience a plus)
• Proven ability to build content calendars and execute consistently across platforms
• Strong copywriting, editing, and brand-voice skills
• Comfortable managing community engagement and sensitive issues with good judgment
• Experience with creator sourcing and managing influencer/UGC workflows (briefs, rates, deliverables)
• Strong analytical skills—can interpret platform metrics and turn them into action
• Highly organized, deadline-driven, and able to balance multiple priorities

Tools you may use

Meta Business Suite, Sprout Social/Hootsuite/Later, TikTok Business tools, LinkedIn Page tools, Google Workspace, Slack, Asana/Monday/Trello, basic analytics dashboards, URL builders/UTMs, and content libraries/asset management systems.

Bonus points

• Light photo/video editing experience
• Basic paid social familiarity (boosting, creator whitelisting, coordination with media buyers)
• Experience building community guidelines and escalation playbooks
• Industry experience in consumer products, retail, B2B, nonprofits, or local/community brands (as relevant)

Success in this role looks like

• Content ships on time with minimal bottlenecks and clear approvals
• Community response times improve and sentiment stays positive
• Consistent growth in engagement, saves/shares, and qualified traffic
• Creator/UGC pipeline becomes repeatable and measurable
• Reporting is clear, client-friendly, and leads to smarter monthly planning