What are the responsibilities and job description for the Marketing and Social Media Coordinator position at Neighborhood Health Association?
At Neighborhood Health Association, the Marketing and Social Media Coordinator is responsible for developing communication and marketing strategies for targeted audiences through the creative development and delivery of content across print, digital and electronic venues. This will include researching, writing, editing, proofing, and publishing information that effectively and accurately supports the organization’s marketing and internal communications goals and objectives. In addition, the position may be responsible for planning and carrying out constituency and outreach events.
Responsibilities Include:
- Propose and implement communication and marketing strategies to achieve organizational goals and objectives. This includes collaboration with the organization’s CEO, COO and/or Executive Management Team as well as other cross-functional teams.
- Adhere to all organizational brand usage guidelines, including developing brand guidelines and templates.
- Develop content that best conveys key messages and meets business goals of organization.
- Select message appropriate media. Ensure integration of content across different media.
- Track, measure and report effectiveness of communication programs, marketing campaigns and events.
- Know stakeholders and target audiences, and encourage engagement. Develop and maintain relationships with appropriate constituency groups. Represent the organization at various events, on committees, at meetings, etc, as appropriate
Skills/Qualifications:
- Bachelor’s degree in communications, marketing, social/digital communications or related field preferred. Comparable education and experience will be considered.
- Requires demonstrated experience with print and digital publishing, social media platforms and developing presentations using various software.
- Excellent analytical skills for tracking, measuring and reporting.
- Experience working with a health care or social service agency preferred.
- Strong analytical skills and adept in interpreting strategic vision into marketing resources
- Reliable transportation for travel to NHA locations, community events, and organizational events and meetings.
Salary : $20 - $30