What are the responsibilities and job description for the Digital Marketing Specialist position at Event Source?
Benefits:
- 401(k) matching
- Company parties
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
This role is ideal for someone who thrives in a fast-paced environment, has strong analytical skills, and can manage the execution of multiple digital campaigns while bringing fresh ideas to the table. Hands-on experience with Google Ads, email automation, CRMs, Meta, and reporting tools is essential for success in this position.
Essential Duties and Responsibilities:
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
- Conduct keyword and market research to support SEO and PPC efforts.
- Create and manage Google Ads campaigns to drive targeted traffic.
- Implement on-page/off-page SEO strategies to boost search rankings.
- Monitor and refine campaigns using tools like SEMrush, Moz, or Google Ads.
- Analytics, Reporting, and Optimization:
- Track campaign performance using Google Analytics (GA4) and similar platforms.
- Develop and present KPI reports with actionable insights.
- Conduct A/B testing to optimize campaigns across digital channels.
- Ensure system integration across CRM, ERP, email, and analytics tools.
- Campaign Strategy and Execution:
- Collaborate on campaign planning and cross-channel idea generation.
- Evaluate campaign data to refine strategy and messaging.
- Stay current on digital trends to inform ongoing improvements.
- Social Media Management (Meta and Other Platforms):
- Develop and execute social media strategies aligned with company goals.
- Schedule and post content using Meta Business Suite, Sprout Social, and related tools.
- Monitor engagement, reach, and performance metrics.
- Create and optimize ad campaigns to increase visibility and conversions.
- Email Marketing:
- Build, test, and deploy email campaigns using Constant Contact, HubSpot, or similar platforms.
- Manage email lists, segment audiences, and maintain compliance standards.
- Set up automated workflows for lead nurturing and client retention.
- Analyze open rates, click-throughs, and conversions to improve performance.
- Culture and Core Values:
- Embody and promote the company’s Core Values: Consistency, Adaptability, Reliability, and Teamwork (CART) in all actions and decisions.
- Promote a collaborative, accountable, and positive work environment.
- Continuous Learning and Development
- Support team initiatives that foster continuous improvement and trust.
- Perform other duties and special projects as assigned.
Location and Work Environment:
- Onsite in Cleveland, OH.
- Occasional travel between company locations may be required.
- Primarily office-based with some exposure to warehouse environments (some areas may lack heating or air conditioning).
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Schedule and Compensation:
- Base salary: $52,000–$65,000, based on experience.
- Standard schedule: Monday – Friday, 8:30am – 5:00pm.
- Evening and weekend availability may be required depending on workload.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2–5 years of hands-on experience in digital marketing.
- Proficiency with social media tools (e.g., Meta Business Suite and Sprout Social), email platforms, and Google Ads.
- Strong knowledge of SEO/SEM strategies and tools.
- Experience with Google Analytics, CRM systems (e.g., HubSpot, Salesforce), and marketing system integrations.
- Solid analytical skills with the ability to translate data into actionable insights.
- Experience with A/B testing methods and related platforms.
- Familiarity with HTML/CSS for formatting emails and editing templates.
- Google Ads and/or Google Analytics certification preferred.
- Strong communication skills in English (written and verbal) required.
- Completion of a Behavioral and Cognitive Assessment through The Predictive Index required.
- Successful completion of a company background check and drug screening required.
Salary : $52,000 - $65,000
