What are the responsibilities and job description for the Social Media Marketing Specialist position at Etehad Law, APC?
Social Media Marketing Specialist - Job Description
Pay: $30.00 - $50.00 per hour
Job description:
Job Overview
Etehad Law is seeking a creative, results-driven Social Media Marketing Specialist to elevate our digital presence and drive client acquisition. This role goes beyond posting content. You’ll be responsible for building a strong brand voice, generating high-quality leads, and creating impactful campaigns that connect with our community.
If you understand how to turn content into conversions and want to grow with a fast-paced personal injury law firm, we want to hear from you.
Responsibilities
- Develop and execute a strategic social media plan aligned with firm growth and client acquisition goals
- Create high-performing content (graphics, short-form video, captions) tailored for platforms like Instagram, Facebook, LinkedIn, and TikTok
- Manage daily posting, scheduling, and engagement across all platforms
- Track and analyze performance using tools like Google Analytics and platform insights
- Monitor trends, competitor activity, and audience sentiment to inform strategy
- Engage with followers, respond to inquiries, and build community trust
- Collaborate with relevant personnel to ensure consistent branding
- Maintain high standards for content quality, accuracy, and brand voice
Ideal candidate will be able to also:
- Run and optimize paid ad campaigns (Meta, Google) to generate qualified leads
- Implement SEO best practices and keyword strategies to improve visibility
Experience
- Proven experience in social media marketing, digital marketing, or content strategy
- Strong understanding of lead generation (especially for service-based or legal industries)
- Proficiency in content creation tools (Adobe Creative Suite, Canva, or similar)
- Strong writing skills with the ability to create compelling, conversion-focused content
- Highly organized, detail-oriented, and able to manage multiple projects
Extra Experience:
- Experience running paid ads on Meta (Facebook/Instagram) and/or Google Ads
- Familiarity with SEO, keyword research, and analytics tools
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $30 - $50