What are the responsibilities and job description for the Content & Community Manager position at etaily?
The Content & Community Manager will lead the development and execution of content strategies across all digital platforms, while building and maintaining a strong, engaged community around our lifestyle brands: Floof Pets, Nutrie, and Revibe.
This role combines creative storytelling with strategic planning to drive brand awareness, strengthen customer relationships, and support business growth. The ideal candidate is both creative and analytical, with a deep understanding of consumer wellness, pet care, and youth lifestyle spaces. They will serve as the voice of our brands, ensuring consistent messaging and fostering meaningful connections with our audiences.
Key Responsibilities:
Key Qualifications:
This role combines creative storytelling with strategic planning to drive brand awareness, strengthen customer relationships, and support business growth. The ideal candidate is both creative and analytical, with a deep understanding of consumer wellness, pet care, and youth lifestyle spaces. They will serve as the voice of our brands, ensuring consistent messaging and fostering meaningful connections with our audiences.
Key Responsibilities:
- Content Strategy & Creation: Develop and implement a content strategy that aligns with each brand’s goals, voice, and customer journey from awareness to loyalty
- Develop and execute content strategy: Define content pillars, formats, personas, and distribution channels aligned with brand goals.
- Optimize for SEO: Conduct keyword research and ensure all content is search engine optimized to boost organic traffic.
- Create and edit content: Write and refine engaging, on-brand content across various formats (blogs, social posts, email, etc.).
- Manage content calendar: Plan, schedule, and track content production and publication.
- Collaborate cross-functionally: Work with internal teams and subject matter experts to craft valuable, insight-driven content.
- Oversee content creators/affiliates: Manage freelancers and vendors to ensure quality, consistency, and timeliness.
- Monitor and analyze performance: Track key metrics to evaluate impact and continuously improve content strategy.
- Stay informed: Keep up with industry trends and apply new techniques and tools as needed.
- Community Engagement & Management: Build and nurture active communities across digital platforms to drive loyalty and advocacy.
- Respond to comments, inquiries, and messages across channels
- Create engaging community content and activations
- Collaborate with users and advocates for UGC and testimonials
- Cross-Functional Collaboration & Brand Alignment: Ensure cohesive messaging and collaboration across marketing, sales, product,
- Align with internal teams on campaigns and messaging
- Gather insights from product and support teams for content ideas
- Coordinate content needs with performance marketing, retail, and customer support teams.
- Content Performance Analysis & Optimization: Use data to refine content strategy and improve ROI
- Track and analyze performance metrics
- Run A/B tests and identify optimization opportunities
- Regularly report content performance
Key Qualifications:
- Industry Experience: At least 3 years of hands-on experience creating and managing digital content
- Educational Background: Preferably in Marketing, Communications, Journalism, or a related field
- Content & Writing Skills: Excellent command of English with a proven portfolio; strong writing and editing skills
- SEO Knowledge: Able to conduct keyword research and apply SEO best practices to written content
- Community Management: Experience managing and growing communities on IG, TikTok, and/or FB
- Creative Thinking: Able to translate brand goals into compelling narratives
- Soft Skills: Trend-sensitive, fast executor, strong communicator, creative judgment; comfortable with creators and data
- Values & Work Ethic: Aligns with speed, creativity, ownership, and resourcefulness; adaptable, organized, self-starter
- Languages: Fluent in English; familiarity with Filipino languages is a plus
- Work Setup: Remote-first with occasional in-person collaboration
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