What are the responsibilities and job description for the Senior Marketing Manager position at Estuate, Inc.?
About the contractor role:
You will play a key role in supporting the launch of the new institute by developing timely content related to our research, academic experiences, and convenings. You will help grow awareness of the institute by developing timely content to serve our primary audiences: internal (faculty, students, staff) and external (alumni, academic and industry leaders in business, government, and society, policymakers).
Your primary responsibilities and contributions will support ongoing programming by:
· Maintaining the Institute’s website with latest content and design updates (to be launched in 2026)
· Developing event marketing materials
· Developing and distributing a quarterly institute newsletter
· Working with writers to craft stories on research projects, events, and more
· Creating social content and managing institute social channels (to be launched)
· Coordinating with GSB communications and partner teams to amplify institute news on GSB and partner channels
· Maintaining consistency of the institute’s messaging and brand usage
· You will work closely with members of the institute staff leadership team on all of these engagements. We are here to support your success.
We’d love to hear from you if you have:
· Experience building and executing cross-functional marketing programs. Excellent understanding of audience needs by medium and ability to create standout content.
· Excellent web and social media management and writing skills. Ability to create timely and high quality pieces for web, email, social media, and print.
· Creative, design-forward in approach. Well-rounded ability to do some light design work (e.g., newsletter layout, image photoshopping) with fluency in digital design tools to support written content pieces with integrated design and templates.
· Strategic thinking with tactical execution. Ability to set and implement high-level communications goals and execute to those goals. Demonstrated interest in research and academia-based content is a plus.
· Valued contributor. Responsive, process-driven partner, with excellent attention to detail and time management. Comfort with managing through ambiguity in building something from the ground up.
Minimum requirements
· Bachelors degree
· 5-7 total years of marketing experience with 3-5 years of digital communications experience
· 2 days/week, flexible hours and schedule as long as project deadlines are met
· Comfortable with university setting, guidelines and tools (Gsuite, Slack, Drupal, Instagram, X, LinkedIn)
Top 3 requirements to hire?
o Experience building and executing cross-functional marketing programs
o Excellent web and social media management and writing skills
o Strategic thinking and tactical execution