eContent Strategist | eRetailers | FMCG | Amazon | Walmart

We are eStoreLabs, a data-driven eCommerce powerhouse with strategic advisory capabilities. As an agile-oriented eCommerce company, we serve global enterprises and help build online sales for brands. We provide measurable results through performance-based custom strategies tailored to your needs. We are passionate about helping businesses grow faster and more efficiently. Our team of experts is creative, highly professional, and accountable. And they have only one goal: to supercharge clients' brands and help them acquire and retain customers.

Role Description

• Define data-driven and holistic eContent strategies for client’s multi-brand portfolio, tailored to multiple US based FMCG eRetailer platforms and aligned with the client’s brand identity and business goals.
• Analyse client brand positioning, category dynamics, and competitive landscape across Amazon and other US FMCG e-Retailers.
• Lead development of eContent best practices and gold standard executions, based on data-based Insights and best-in-class knowledge of eContent trends.
• Conduct robust analysis from various data sources (client tools) and monitor performance metrics (visibility, conversion, digital shelf KPIs); Analyse and develop sound, well-supported sound business recommendations for growth. Identify areas for continuous eContent improvement.
• Collaborate with SEO, creative, and project management teams to ensure effective execution of strategy.
• Build optimization frameworks and briefs for eContent creation (product pages, A content, brand stores).
• Lead strategic reviews and Insight presentations to internal teams and client stakeholders.
• Stay current with organic eContent trends to come up with client business recommendations ahead of competition.
• Stay up to date on Amazon algorithm changes, platform trends, and consumer behaviour insights in the CPG/FMCG space.
• Translate client input and brand guidelines into actionable content and optimization plans.
• Analysis of past Seasonal periods and ongoing recommendation for future seasons.
• Test & Learn - be an active collaborator/leader providing inputs to on-going eContent consumer testing.
• Conduct client-facing, high quality presentations, be able to convince a client to your recommendations.
  
  

Requirements

• 2–4 years of experience in eCommerce, strategy, or digital marketing - ideally with CPG/FMCG clients.
• Advanced English Level - at least C1
• Experience with internal performance tracking tools such as Amazon Brand Analytics, Retail Insights, Search Query Performance, or similar.
• Strong skills in data analysis and performance reporting.
• Comfortable working with data from tools like Helium 10, Google Analytics, Share-of-Search platforms, etc.
• Proven understanding of Amazon content formats (PDPs, A , Brand Stores) and best practices.
• Familiarity with eRetail media and how it integrates with content and strategy.
• Ability to connect content execution with business outcomes (traffic, conversion, ROI).
• High-level presentation skills
• Strong proven analytical skills
• Advanced xls knowledge preferred
• Project management skills
  
  

Nice To Have

• Hands-on experience with retail analytics tools (Profitero, Edge, DataHawk).
• Desired familiarity with tools like: Commerce IQ, VIZIT, User Testing, Dragonfly and other AI based testing tools.
• Exposure to content syndication tools (Salsify, Syndigo).
• Experience running content A/B tests or working with UX performance feedback.
• Knowledge of US retailer requirements beyond Amazon (e.g., Walmart, Kroger, Target, Instacart).
• Familiarity with shopper behaviour research or zero-party data analysis.
• Preferred, previous experience in eCommerce/eContent Strategy for an FMCG or an agency.
  
  

What We Offer

• Cooperation based on a B2B contract or contract of service through the professional Deel platform for international cooperation
• 26 paid days off from service provision plus Bank holidays as paid days off
• Opportunity to work with international brands and to participate in exciting global project
• Exciting and friendly work environment
• Work in an international team without rigid corporate rules
• Training in eCommerce and development opportunities
• Yearly performance bonus or salary raise
  
  

Recruitment Process

• Step 1 Analysis of received applications (CVs) - at this stage, we will select the CVs which will cover most of the features we indicated in the offer, and then contact selected candidates
• Step 2 Recruitment interview with HR person
• Step 3 Recruitment interview with a direct manager
• Step 4 Preparing and presenting recruitment task