What are the responsibilities and job description for the Senior Manager, US Digital and Consumer Marketing (San Diego, CA / Austin, TX) position at Establishment Labs?
About Us
Establishment Labs is changing the medical device, breast health, aesthetics and reconstruction industry by designing, developing, and manufacturing an innovative portfolio of advanced medical aesthetic device technologies and wellness solutions. It is currently the world’s fastest-growing women’s health company.
Our Femtech solutions are proudly produced at two MDSAP-certified, carbon neutral, LEED Gold certified, state-of-the-art manufacturing facilities in Costa Rica and are approved for sale in more than 85 countries.
Since 2018 the company trades on the NASDAQ stock exchange under the ticker symbol ESTA and has a market cap of around $1.8 billion.
This is an exciting opportunity to join an innovative international company in hyper-growth as we launch a significant revolution to transform the women´s aesthetics industry.
Please note this role is remote for candidates applying in San Diego, CA and hybrid for candidate applying in Austin, TX.
About The Role
The Senior Digital Marketing Manager will lead the development and execution of integrated digital marketing strategies that drive brand awareness, customer engagement, and measurable business growth for Motiva USA.
This role oversees digital initiatives across multiple channels, including paid media, social, search, web, and email, while ensuring full compliance with healthcare and pharmaceutical industry regulations and internal company standards.
The Senior Digital Marketing Manager will leverage data-driven insights, innovative digital solutions, and strategic agency partnerships to strengthen Motiva’s market presence, support product launches, and deliver meaningful value to healthcare professionals, patients, and key stakeholders.
Job Responsibilities
For roles based in jurisdictions that require pay transparency (including California, Washington, Hawaii, New York, and Colorado), the expected annual base pay for this position is $150,000 – $165,000. This reflects our current assessment of the role. Actual compensation within this range will be determined by factors such as skills, experience, and work location. The range may be updated over time.
Benefits
Employees in eligible positions receive a full benefits package, which includes:
This role may also qualify for performance and company based incentives in accordance with Company programs.
Disclaimer
Compensation and benefits are not final until earned and payable under Company policy. The Company reserves the right to modify or adjust incentive programs, bonuses, commissions, or benefits at its discretion, consistent with applicable law
Important Note: This job description includes the necessary aspects required to evaluate this job position. It should not be used as a comprehensive list of all responsibilities, skills or functions.
At Establishment Labs we’re committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be a more equal opportunity workplace.
Establishment Labs is changing the medical device, breast health, aesthetics and reconstruction industry by designing, developing, and manufacturing an innovative portfolio of advanced medical aesthetic device technologies and wellness solutions. It is currently the world’s fastest-growing women’s health company.
Our Femtech solutions are proudly produced at two MDSAP-certified, carbon neutral, LEED Gold certified, state-of-the-art manufacturing facilities in Costa Rica and are approved for sale in more than 85 countries.
Since 2018 the company trades on the NASDAQ stock exchange under the ticker symbol ESTA and has a market cap of around $1.8 billion.
This is an exciting opportunity to join an innovative international company in hyper-growth as we launch a significant revolution to transform the women´s aesthetics industry.
Please note this role is remote for candidates applying in San Diego, CA and hybrid for candidate applying in Austin, TX.
About The Role
The Senior Digital Marketing Manager will lead the development and execution of integrated digital marketing strategies that drive brand awareness, customer engagement, and measurable business growth for Motiva USA.
This role oversees digital initiatives across multiple channels, including paid media, social, search, web, and email, while ensuring full compliance with healthcare and pharmaceutical industry regulations and internal company standards.
The Senior Digital Marketing Manager will leverage data-driven insights, innovative digital solutions, and strategic agency partnerships to strengthen Motiva’s market presence, support product launches, and deliver meaningful value to healthcare professionals, patients, and key stakeholders.
Job Responsibilities
- Lead the development and execution of Motiva USA’s digital and social media strategy, guiding the creation of compliant, audience-centric content for patients and healthcare professionals
- Partner with social and paid media agencies to plan, execute, optimize, and report on campaign performance, translating results into clear business outcomes
- Collaborate closely with Medical, Legal, and Regulatory teams to ensure all digital activities comply with FDA, FTC, and internal standards
- Increase Motiva U.S. brand awareness and engagement across platforms such as Instagram, including brand content, UGC, and influencer collaborations
- Oversee the influencer program, including selection, contracting, content development, and performance tracking, ensuring compliance with pharmaceutical marketing regulations
- Lead website strategy and management, ensuring content accuracy, compliance, accessibility, mobile optimization, and strong user experience for patients and HCPs
- Identify and implement conversion rate optimization initiatives to improve lead generation
- Execute SEO and SEM strategies to maximize visibility across search engines
- Manage CMS platforms (Drupal and WordPress) and partner with IT and development teams to ensure website security, scalability, and performance
- Develop and execute email marketing programs that drive education, engagement, and conversion
- Leverage Salesforce Marketing Cloud to deliver segmented, personalized, and compliant email campaigns
- Conduct monthly and quarterly digital performance analysis, tracking KPIs such as engagement, conversion, and ROI
- Manage the digital marketing budget, ensuring cost efficiency and campaign impact across channels
- Provide actionable insights and recommendations to brand and leadership teams
- Ensure all digital communications are ethical, compliant, and aligned with regulatory requirements
- MBA in Digital Marketing (priority requirement)
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field
- Web Strategy degree or equivalent experience accepted as an alternative
- 8 years of experience in digital marketing, with senior-level responsibility
- Minimum of 3 years of experience within pharmaceutical, biotech, healthcare, medical device, femtech, or wellness industries
- Proven experience managing paid digital and paid social campaigns
- Experience tracking analytics and performance using GA4 and reporting dashboards (Tableau, Power BI, or Looker Studio)
- Strong experience in lead management, email marketing, and web strategy
- Hands-on experience with Salesforce Marketing Cloud / Pardot
- CMS experience with WordPress and Drupal
- Working knowledge of Google Ads (Search, Display, YouTube) and Meta Ads Manager
- Experience with SEO and SEM best practices
- Familiarity with social media management tools and creative platforms
- Advanced English required; intermediate Spanish preferred
- Ability to travel as needed to the Austin office, Costa Rica headquarters, and quarterly in-person meetings
For roles based in jurisdictions that require pay transparency (including California, Washington, Hawaii, New York, and Colorado), the expected annual base pay for this position is $150,000 – $165,000. This reflects our current assessment of the role. Actual compensation within this range will be determined by factors such as skills, experience, and work location. The range may be updated over time.
Benefits
Employees in eligible positions receive a full benefits package, which includes:
- Paid time off (vacation and holidays)
- 100% Employer Paid health coverage (medical, dental, vision)
- Retirement savings plan (401(k))
This role may also qualify for performance and company based incentives in accordance with Company programs.
Disclaimer
Compensation and benefits are not final until earned and payable under Company policy. The Company reserves the right to modify or adjust incentive programs, bonuses, commissions, or benefits at its discretion, consistent with applicable law
Important Note: This job description includes the necessary aspects required to evaluate this job position. It should not be used as a comprehensive list of all responsibilities, skills or functions.
At Establishment Labs we’re committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be a more equal opportunity workplace.
Salary : $150,000 - $165,000