Wellness Operations Director

Essential Wellness Institute | Huntsville, AL

Essential Wellness Institute is a physician-led wellness clinic specializing in advanced, non-invasive treatments designed to help patients look, feel, and function at their best.

We are a growing practice focused on delivering a high-level patient experience while building the operational structure and systems required to scale.

The Wellness Operations Director is responsible for overseeing daily clinic operations, driving organizational efficiency, and supporting revenue growth through strong execution and follow-through.

This role works closely with leadership and the sales function to ensure that systems, processes, and day-to-day operations are aligned, efficient, and consistently executed at a high level.

The ideal candidate is proactive, detail-oriented, and comfortable taking ownership in a fast-paced, evolving environment.

• Oversee daily clinic operations and ensure consistency across all workflows
• Develop, implement, and refine systems for scheduling, CRM management, and internal processes
• Maintain oversight of patient flow and overall in-clinic experience
• Identify inefficiencies and implement practical solutions
• Ensure organization and structure across all operational functions

• Oversee lead tracking, consultation scheduling, and follow-up processes
• Maintain organization of the sales pipeline to ensure timely communication and conversion
• Support execution of promotions and internal initiatives tied to revenue growth
• Monitor booking trends, retention, and follow-through to ensure opportunities are not lost

• Coordinate with marketing vendors and ensure timely execution of campaigns
• Support implementation of promotions, content initiatives, and internal marketing efforts
• Assist with website updates, landing pages, and backend systems when needed
• Ensure alignment between marketing activity and clinic operations

• Coordinate and execute events, workshops, and outreach initiatives
• Manage logistics, vendor coordination, and scheduling
• Support development and organization of local partnerships
• Ensure follow-up systems are in place to capture and convert leads generated from events

• Track and maintain key performance metrics including leads, consultations, conversion rates, and revenue
• Maintain organized reporting systems for leadership visibility
• Identify trends and gaps to support operational and revenue decisions

• Support front desk and clinical staff with workflow organization and daily structure
• Reinforce consistency in processes and expectations
• Assist with onboarding and training support as needed

• 3 years of experience in operations, clinic management, or administrative leadership
• Strong organizational and systems-thinking skills
• Ability to manage multiple priorities in a fast-paced environment
• High level of accountability and follow-through
• Strong communication and problem-solving abilities

• Experience in a medical, medspa, or wellness clinic environment
• Familiarity with CRM systems, scheduling platforms, and reporting tools
• Experience working alongside marketing vendors or supporting campaign execution
• Event coordination or partnership development experience
• Basic understanding of website management or digital platforms

• Competitive salary based on experience
• Performance-based incentives
• Opportunity for long-term growth within the organization

• Clinic operations run efficiently and consistently
• Systems are implemented, maintained, and improved over time
• Leads and patient communication are organized and timely
• Marketing initiatives and events are executed effectively
• The sales function is fully supported through strong operational structure
• Leadership has clear visibility into performance and day-to-day operations