Social Insights and Analytics Specialist

Overview

Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas, Perth, Australia, and Zug, Switzerland. Our organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years, and our designs are currently sold in nearly 1,000 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic company that rewards excellence, drive, and collaboration. 

The Role

As our Social Insights and Analytics Specialist, you are the bridge between raw data and creative strategy. You won't just monitor trends; you will decode consumer behavior to provide the strategic spark for campaigns that demand immediate impact. We are looking for a data-driven storyteller who can look at a spreadsheet and see a narrative, connecting the dots between what’s working and what’s next.

In this role, you’ll serve as our internal pulse-taker, staying ahead of the cultural curve and translating complex findings into actionable blueprints for a global leader in the bridal space. If you have a genuine obsession with social media and the analytical leap required to turn reporting into a competitive advantage, you belong on our team.

Responsibilities

What You’ll Do

• Platform and Reporting Expertise: Serve as the primary administrator and subject matter expert for our social media management platform, Sprinklr. Manage the retrieval and formatting of large data sets for weekly, monthly, quarterly, and annual reporting.
• Organic Growth: Conduct deep-dive measurements into channel growth, audience engagement, and campaign effectiveness to increase organic reach. Provide expert analysis of social media business priorities across all platforms to drive informed decision-making.
• Market Intelligence: Develop an in-depth understanding of the bridal industry, the buyer’s journey, and the competitive landscape. Research and discover insights that support business objectives and advance our brand storytelling.
• Content Performance Optimization: Use web and social analytics to measure campaign success and provide data-backed recommendations for real-time optimization.
• Trend Forecasting: Collaborate with the creative team to stay ahead of emerging social media trends and platform shifts.
• Tactical Recommendations: Partner with strategic leads to determine the optimal timing, frequency, and platform for engaging our audience.

Qualifications

What We Are Looking For

• Sprinklr Power User: Proven experience managing and reporting within Sprinklr or a similar enterprise-level social management tool.
• Data Maven: Exceptional ability to compile large volumes of data into clear, actionable, and visual reports.
• Strategic Thinker: You don't just see likes and shares; you see patterns in consumer behavior and purchase intent, linking multiple data sets to prove success.
• Industry Passion: Interest in or experience with the bridal, fashion, or luxury retail markets is a significant plus.
• Communicator: Ability to present complex data to various departments in a way that is easy to understand and act upon.
• Experienced professional: Minimum 3 years’ experience in digital marketing or social media. Bachelor’s degree preferred, preference for Marketing Analytics, Communications, Business or similar field of study 

What We Offer

Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike. In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty. As such, we provide competitive salaries and a comprehensive benefits package.  If you have the skills, spark, and drive to help us further our growth, please go to https://www.essensedesigns.com/careers/ and follow the prompts to submit your cover letter addressing the above criteria along with a resume and salary expectations.  

Join Essense of Australia and be part of a passionate team dedicated to helping brides around the world find their dream wedding gowns. If you're ready to make an impact and drive success in a global bridal fashion powerhouse, apply now and let's shape the future of bridal together!