What are the responsibilities and job description for the Regional Marketing (Digital) Manager position at ERM Group?
Why This Role Matters
If you are a strategic digital marketer looking to shape global impact, this role puts you at the center of ERM CVS’s commercial growth engine. As the Regional Marketing (Digital) Manager, you will accelerate ERM CVS’s global go‑to‑market strategy, elevate our digital presence, and drive high‑performing campaigns that translate engagement into measurable revenue.
You’ll be the connector between global marketing strategy and regional activation—bringing insight, innovation, and executional excellence to one of ERM’s fastest‑growing business units. This is a high‑visibility role for a marketing leader who thrives in a global, matrixed environment and wants to influence how clients experience our brand across every digital touchpoint.
What Your Impact Is
In this role, you will:
- Lead global digital marketing, demand generation, and multi‑channel campaigns that drive awareness, engagement, and pipeline growth.
- Strengthen ERM CVS’s digital infrastructure, ensuring our website, content, automation tools, and paid strategy deliver commercial results.
- Bring North America regional insight to shape global campaigns, while also delivering high‑quality local execution across events, conferences, and client‑facing programs.
- Build an integrated, end‑to‑end sales activation and lead management process that improves qualification, conversion, and speed to close.
- Enable Sales and commercial leaders with messaging, content, and tools that elevate client conversations and support revenue growth.
- Provide market intelligence and continuous improvement that enhances campaign performance and operational effectiveness.
What You’ll Bring
Required
- Bachelor’s degree in Marketing, Communications, Business, Sustainability, or equivalent experience
- 7 years in a marketing leadership role, ideally in professional services, sustainability, training, or certification/assurance
- Demonstrated success leading multi‑channel digital marketing programs with measurable commercial outcomes
- Hands‑on experience with Salesforce, Pardot (or similar MAPs), Google Analytics, CMS platforms, social media tools, and paid digital channels
- Proven ability to collaborate across global, matrixed teams and work effectively across time zones
- Strong content development skills across digital formats
- Experience partnering with senior leaders and commercial teams to create messaging and sales enablement materials
- Strong project management skills with the ability to manage multiple priorities in a fast‑paced environment
- High digital literacy and data‑driven mindset, with the ability to translate performance metrics into insight and action
- Understanding of client issues and ability to articulate value propositions for integrated commercial campaigns
Preferred
- Experience in ISO management systems, sustainability reporting (GHG, CSRD), training/education markets, or ESG‑related topics
- Experience running webinars, conferences, and client events, including event‑to‑lead conversion processes
- Familiarity with ERM CVS’s service areas and sectors
Key Responsibilities
1. Digital Marketing, Sales Campaigns & Demand Generation
- Lead global digital execution across Salesforce, Pardot, SEO, CMS, AI‑enabled tools, and paid media
- Design and deliver multi‑channel marketing and sales campaigns aligned to ERM CVS growth priorities
- Build and optimize paid media strategies to increase visibility and engagement
- Develop lead generation and nurturing programs, including automated journeys, newsletters, and targeted outreach
- Report on KPIs such as website performance, campaign ROI, lead quality, and conversion rates
2. Content Creation & Brand Consistency
- Produce and curate high‑quality content across websites, landing pages, collateral, email campaigns, and social platforms
- Partner with subject matter experts to ensure accuracy of technical and industry‑specific content
- Enhance website content and digital experience to support demand generation and strengthen brand presence
3. Events, Conferences & Regional Activation
- Lead North America event delivery—from proprietary client events to conferences and global webinar series
- Ensure strong brand presence and high‑quality participant experience
- Track event‑generated leads and support progression of opportunities in Salesforce
- Collaborate with internal and external partners for seamless event execution
4. Sales Enablement & Collaboration
- Partner with Sales, Partners, and commercial leaders to create messaging, value propositions, and sales tools
- Influence global and regional stakeholders on priorities through strategic alignment
- Support strategies that convert leads into sales‑ready opportunities
5. Sales Activation Process
- Support the development of an integrated ERM CVS sales activation process
- Improve the end‑to‑end flow from MQL to SQL, ensuring consistent qualification and handoff
- Establish structured campaign and lead tracking in Salesforce
- Use data and pipeline insights to identify optimization opportunities
6. Market Insights & Continuous Improvement
- Conduct market and competitor research to identify trends and opportunities
- Recommend and implement process improvements, including SharePoint and Salesforce campaign management
- Ensure all marketing activities meet brand, compliance, and approval standards
What Makes You Successful in This Role
- Strategic thinker with strong commercial acumen
- Expert in digital execution, analytics, and marketing technology
- Exceptional communicator with structured, persuasive writing skills
- Confident working with senior stakeholders and influencing decisions
- Highly organized, detail‑oriented, and comfortable working at pace
- Collaborative team player with cultural agility and a global mindset
- Creative, proactive, and solutions‑focused approach
- Strong alignment with ERM’s purpose and a genuine interest in sustainability, climate change, and ISO‑related topics