Social Media Marketing Manager

Job title: Social Media Marketing Manager

Pay: $50,000 - $60,000 per year

Benefits: medical, dental, HRA, 401k, STD, LTD, Life, paid holidays, paid time off

Location: on-site, Edina, Minnesota

Job Summary: The Social Media Marketing Manager is responsible for building brand presence and leading community engagement across all social channels, as well as increasing awareness and engagement & driving store visits. This role will also work with franchisees on Local Store Marketing (LSM) initiatives to increase sales & traffic to those locations.

Responsibilities and Duties:

• Content Creation & Paid Media
  • Develop, design, & curate engaging content for posts across all Erbert & Gerbert's social media platforms (Facebook, Instagram, TikTok, etc.)
  • Own all social media content calendar creation and execution
  • Assist in planning and coordinating photoshoots
  • Ideate and craft eye-catching and trendsetting reels that showcase our products and brand personality
  • Work with design team to create aesthetically pleasing visual assets that align with the brand's identity
• Analytics & Reporting
  • Monitor and report on feedback and online reviews, utilizing metrics to gauge the success of our campaigns
  • Continuously optimize our strategies by understanding and leveraging analytics
• Community Feedback
  • Monitor new product offerings (LTOs) feedback across all channels
  • Respond to all comments & DMs on all paid and organic channels
  • Work with team on overall customer sentiment
  • Keep a pulse on industry trends and how we should position our product against competing brands on social media
• Local Store Marketing liaison
  • Work with franchisees to execute core LSM tactics in their communities
  • Assist with any quarterly or annual goals for the company & franchisee locations
  • Support with new store openings (NSOs) from both a social media perspective as well as assisting with local marketing activities

Required Skills and Abilities

• Proven experience in creating compelling content across social media platforms.
• A skilled eye for design and the ability to translate creative ideas into great posts.
• A keen understanding of current social media trends
• Proficient with graphic design tools like Photoshop, Illustrator, InDesign

• Strong grasp of both organic and paid social
• Proven experience managing budgets and delivering measurable results.

• Self-starter & great communication skills
• Ability to travel up to 25% of the time
• Background in QSR industry is a significant plus

Education and Experience

• Bachelor's degree in business, marketing, or related field
• 3 years' experience working in social media; restaurant/food service preferred.
• Proven success utilizing social channels, streaming, email, creatively to achieve organizational and marketing goals
• Experience with social media advertising as well as working with related agencies
• Track record of managing budgets

Physical Requirements

• Ability to work on a computer
• Ability to drive to store locations, photoshoots, & other events
• Ability to participate in in-person meetings

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.