What are the responsibilities and job description for the Social Media and Marketing Manager position at Eagle Eye Farm?
Eagle Eye Farm * All Things Sheared * Kerri Harting Brands
River Falls, WI
About the Role
We’re looking for a bold, creative, highly organized Marketing Manager to lead marketing and social media across Eagle Eye Farm, All Things Sheared, and Kerri Harting brands. This is a high-energy, fast-paced role where no two days look the same — perfect for someone who loves storytelling, animals, events, and building unforgettable brand experiences.
What You’ll Do Social Media Management (Major Priority)
- Create and execute a cohesive social media strategy across multiple brands
- Publish 2 posts per day and 5–10 stories per day
- Capture on-the-fly content around the farm, events, and daily activities
- Edit reels, videos, and trending content that drives growth
- Engage with followers and build community daily
Content & Branding
- Maintain consistent messaging, tone, and visual aesthetic
- Create polished, error-free content and graphics
- Build content calendars and run monthly/quarterly campaigns
Marketing & Brand Strategy
- Develop and execute marketing plans for retail, events, and personal brand growth
- Track KPIs and optimize based on performance
- Plan and promote seasonal events (Pasture Palooza, Alpacas & Antlers, Spring Summer Festivals)
Partnerships, Collaborations & Brand Deals
- Develop relationships with local businesses, influencers, creators, and partners
- Pitch and secure collaborations, cross-promotions, and sponsorships
- Manage influencer visits and brand-aligned partnerships
- Drive visibility and revenue through strategic collaborations
Animal-Related Content & On-Farm Work
- Work confidently around animals of all sizes
- Enter pens, barns, and enclosures unsupervised to capture content
- Understand animal safety and behavior
- Create joyful, educational, and viral-worthy animal content
Leadership & Collaboration
- Oversee a small marketing support team & interns
- Delegate tasks while remaining hands-on in content creation
- Work closely with farm, retail, and event teams to align messaging
What We’re Looking For - Required
- Proven social media strategy content creation experience
- Exceptional writing skills with zero grammatical or typographical errors
- Strong design eye and ability to create polished visuals
- Comfortable working with animals and entering pens independently
- Experience building relationships and pitching collaborations
- Highly organized, strong time management, and thrives under pressure
- Creative thinker who loves solving problems and moving fast
- Positive, team-oriented, collaborative personality
Bonus Skills
- Past experience securing brand deals or partnerships
- Influencer/creator network
- Photography or videography background
- Email marketing experience
- Event planning experience
Compensation
Salary: $52,000 – $55,000
Benefits:
- Creative, fun, animal-filled environment
- Growth opportunities within a rapidly expanding brand ecosystem
- Flexible schedule
- A meaningful place to make real impact
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Job Type: Full-time
Pay: $52,000.00 - $55,000.00 per year
Work Location: In person
Salary : $52,000 - $55,000