Manager, Content Strategy

*This position is based out of our Westlake, OH office and is eligible for a hybrid schedule after training.

JOB OVERVIEW

The Content Strategy Manager will manage and advance our multi-channel content marketing strategy. Operating at the intersection of strategy, project management, and execution, this role leads a team of content professionals in developing, implementing, and optimizing high-impact content across digital and traditional channels. The Content Strategy Lead partners closely with senior marketing leadership to translate business objectives into cohesive content programs that drive engagement, leads, and growth, while championing the integration of Generative and Agentic AI systems to enhance creativity, efficiency, and campaign performance.

RESPONSIBILITIES & DUTIES

• Lead the development and execution of Equity Trust’s content marketing strategy, ensuring alignment with brand goals, business priorities, and audience needs.
• Manage and mentor a team of content professionals, providing direction, feedback, and career development to drive quality, consistency, and innovation.
• Translate marketing strategy into actionable project plans and campaigns, overseeing timelines, deliverables, and cross-functional collaboration with Product, Sales, and Compliance.
• Integrate Generative and Agentic AI tools into content workflows to enhance efficiency, personalization, and creative impact.
• Partner with Analytics and Marketing Operations to track content performance, build dashboards, and apply insights to optimize engagement, conversion, and ROI.
• Oversee the creation, management, and execution of multi-channel content programs across web, email, social, and traditional channels, ensuring messaging consistency and compliance alignment.
• Guide the development of content for major initiatives, including product launches, executive communications, and corporate brand campaigns.
• Maintain and improve processes for content briefs, approvals, production, and publishing to ensure operational excellence.
• Ensure consistency in brand voice, tone, and messaging across all internal and external communications.
• Support internal and external communication needs including operational emails, social media, and cross-departmental initiatives.
• Develop a deep understanding of Equity Trust customers, products, and services along with the financial industry/retirement industry.
• Stay ahead of industry trends in marketing, AI, and digital engagement to evolve strategy and maintain a competitive edge.

QUALIFICATIONS

• 6 years of experience in content marketing, communications, or strategy roles within a fast-paced or complex environment.
• Proven ability to lead initiatives, influence cross-functional teams, and mentor others to achieve high-quality, scalable outcomes.
• Demonstrated success developing and executing content strategies across multiple channels (email, web, social, campaigns).
• Experience leveraging Generative and Agentic AI tools (e.g., OpenAI, Anthropic, Gemini, CoPilot, etc.) to improve efficiency, creativity, and automation in content workflows.
• Strong capability to translate business and marketing objectives into actionable content plans that drive engagement, leads, and revenue.
• Proven skill in applying analytics to measure content performance, surface insights, and optimize campaigns for measurable impact.
• Exceptional writing, editing, and communication skills with a commitment to clarity, consistency, and brand alignment.
• Ability to simplify complex or regulated concepts into clear, compelling consumer narratives.
• Highly organized, detail-oriented, and adept at managing multiple priorities across teams and channels.
• Demonstrated success driving measurable business impact in highly regulated or complex industries (e.g., financial services, fintech, or alternative investing).
• Experience scaling content programs and systems, including establishing frameworks for planning, governance, and performance optimization.
• Deep understanding of SEO, demand generation, and digital growth strategies, with a proven ability to expand reach and engagement across channels.
• Experience leading cross-functional initiatives that align marketing, product, and sales around unified brand storytelling and customer experience.
• Comfort with emerging marketing technologies — including AI-driven tools, personalization engines, and advanced analytics — to enhance team performance and innovation.
• Strong record of thought leadership or brand storytelling that shaped audience perception and elevated organizational reputation.

PROFESSIONAL CERTIFICATIONS

• None required

TECHNICAL SKILLS

• Project management systems (e.g., Wrike, Asana, Monday, Trello, etc.)
• Content Management Systems (e.g., WordPress, HubSpot, Salesforce etc.)
• Advanced-level proficiency with Microsoft 365
• Bulk email sending applications (e.g., Pardot, Marketo, SFMC, Mailchimp, etc.)
• Analytics Platforms (e.g., GA4, Power-BI, SEMrush, Hotjar, etc.)

CULTURAL COMPETENCIES

In addition to our core company competencies of Cultivates Innovation, Nimble Learning, Action Oriented, Collaborates, and Being Resilient, a successful candidate in this role should exhibit the following behavioral competencies:

• Global Perspective
• Communicates Effectively
• Ensures Accountability
• Courage

PHYSICAL DEMANDS/WORK ENVIRONMENT

This job operates in a professional office environment and routinely uses standard office equipment. While performing the duties of this job, the associate is regularly required to speak and hear. The associate is frequently required to sit for extended periods of time, as well as stand, walk, use hands and fingers, and reach with hands and arms. This job requires the ability to lift files, open filing cabinets, and bend or stand on a stool as necessary.

DISCLAIMER/ASSOCIATE ACKNOWLEDGEMENT

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.