What are the responsibilities and job description for the Marketing Communications Manager position at Eppendorf?
Your challenges
- Partner with stakeholders across the organization to help build campaigns and programs that include omnichannel and integrated marketing strategies, which are customer-centric while optimizing desired results
- Own campaign and creative brief process to ensure a clear, concise, and comprehensive communication to stakeholders
- Drive operational campaign process, execution, efficacy and data. Oversee campaign nomenclature structure, parameters, and tracking
- Oversee lead process from inception to sales handover, driving consistency and accuracy, ensuring the process is strategic, efficient, and is optimized for results
- Build relationships with media partners and/or agencies, negotiate contracts, develop and oversee advertising schedule/editorial calendar, project manage creative, provide guidance to stakeholders, report and analyze activity results, track budget
- Draft press releases, manage media lists, distribute releases, pitch media, report results, deliver media training/coaching
- Create experiential event experiences with unique event concepts, booth design, activation and program management using marketing automation software
- Own tradeshow strategy and budget, identify opportunities of new shows to attend, manage calendar, make recommendations on participation such as speaking and sponsorship opportunities, oversee end-to-end tradeshow process from tradeshow selection through leads
- Create and optimize event "packages" so they are easily activated on-site (events may include table-top shows, symposiums (Eppi Days), etc.
- Drive the overall webinar experience, including consulting on best practices for engagement.
- Capture and analyze data for marketing communication channels, determine success metrics, identify areas of success and areas of improvement, and make recommendations
- Develop reports which showcase data, outcomes, and recommendations for marketing communication channels clearly and concisely to ensure campaign effectiveness
- Up to 20% travel requirement (domestic & international)
- Completed (Bachelor’s or Master’s) degree in marketing, communications or similar concentration
- Minimum of 5-7 years of related work experience in marketing
- Experience in an international and matrixed organization. Ideally, working with cross-cultural teams.
- Working knowledge of CRM systems (Microsoft Dynamics a plus)
- Knowledge of Power BI and SAP preferred
- Life science industry experience is desirable
- Strong project management skills
- Compensation: $110k - $125k annually
- Comprehensive Bonus Structure
- Remote position
- Competitive total rewards package including health, financial, and education benefits
- Contribute to improving the human living condition
- Direct impact on business
Salary : $110,000 - $125,000