Product Marketing Manager (1161289)

Location: Marlborough, MA

Salary: $125,000.00 USD Annually - $150,000.00 USD Annually

Description: Our client is currently seeking a Product Marketing Manager who will work at the intersection of customers, technology, clinical practice and commercial strategy, helping translate company`s R&D capabilities into products that improve patient care.

This role will have unusual visibility across customer discovery, product development, clinical strategy and commercialization, with direct influence on products from early concept through global market introduction.

This is a full-time permanent role that includes annual bonus, 401k match, dental, vision and other benefits etc.

Responsibilities

Customer and Market Insight

• Develop deep understanding of physician workflows, unmet clinical needs, purchasing behavior, competitive technologies, and evolving standards of care.
• Conduct voice-of-customer research with physicians, nurses, technicians, administrators, and commercial partners.
• Conduct formative usability research using prototypes to identify use-related issues and inform product design.
• Translate customer insights into prioritized product and user requirements in partnership with R&D and clinical teams.
• Develop market segmentation, targeting and customer personas.
  
  

Product Strategy And Lifecycle Management

• Develop product strategy and commercialization plans for assigned medical-device platforms.
• Assess market attractiveness, customer needs, competitive offerings, and potential new indications/applications.
• Build business cases and financial models to support new product and market-expansion opportunities.
  
  

Qualifications & Requirements

• Bachelor’s degree in marketing, business, engineering, life sciences, or related discipline.
• 5 years of product management, product marketing, strategic marketing, or related commercial experience involving technically sophisticated products.
• Experience working with capital equipment, durable hardware, or complex technology platforms.
• Demonstrated experience translating customer insights into market requirements to build commercial strategies.
• Experience leading or supporting new product introductions across cross-functional teams including engineering/R&D, regulatory, quality, clinical, finance, and commercial organizations.
  
  

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Contact: arawat@judge.com

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