Lead, HCP Marketer

Purpose
Our client is seeking an experienced Lead HCP Marketer to join a growing U.S. marketing team. This newly created role will focus on pre-launch preparation for respiratory products in the asthma and COPD space. The ideal candidate will bring expertise, strategic vision, and passion to help introduce our client and its products to the U.S. respiratory healthcare community. This position reports to the Head of U.S. Marketing and will include direct leadership responsibilities.

• Collaborate with senior leadership to develop go-to-market strategies and brand plans.
• Partner with Medical Affairs and Commercial teams to build relationships with key customers and opinion leaders in respiratory care.
• Lead and mentor a high-performing team, providing strategic direction and ensuring compliant execution of initiatives.
• Develop product positioning, messaging, and value propositions that resonate with target audiences.
• Oversee peer-to-peer and speaker program initiatives.
• Conduct market research and analysis to identify trends, customer needs, and competitive threats.
• Align closely with sales leadership and field teams to ensure effective customer engagement.
• Attend scientific meetings to stay informed on industry trends and emerging technologies.
• Work cross-functionally with patient marketing, digital/omnichannel, advocacy, customer experience, medical affairs, operations, and market access teams.
• Manage agency relationships with a focus on innovation and goal achievement.
• Ensure compliance with all regulatory, legal, and corporate requirements.
• Engage in customer-facing activities such as field rides, meetings, and events.
• Contribute to leadership presentations and launch readiness updates.
  
  

• 6 years of pharma HCP marketing experience.
• Previous product launch experience in asthma or COPD.
• Proven success in leading marketing projects and managing multiple priorities.
• Strong strategic and creative thinking skills.
• Ability to pioneer innovative projects and support thoughtful risk-taking.
• Excellent communication skills (verbal and written).
• Experience working with field-based teams.
• Proficiency in marketing automation platforms, CRM systems, and related tools.
• Thorough understanding of regulatory, legal, and compliance requirements.
• Ability to navigate medical/legal/regulatory processes collaboratively.
• Strong relationship-building and influencing skills.
• Ability to work independently with minimal guidance.
• Flexibility to travel (up to 30% if based near HQ; more if remote).

Preferred: People management experience, AGILE marketing, digital expertise.

Bachelor's degree in Marketing, Communications, Business, Life Sciences, or related field.