Senior Manager, Go-to-Market Marketing (Data & AI)

EPAM is looking for a GTM Marketing Leader to own the global go-to-market strategy for our Data & AI portfolio. You'll translate EPAM's capabilities — across data platforms, AI engineering, Generative AI, and enterprise AI transformation — into differentiated positioning, demand programs, and alliance-led campaigns that drive pipeline and revenue.

This role sits at the intersection of portfolio strategy, hyperscaler alliances, and integrated demand generation, making it one of the most visible and high-impact marketing roles at EPAM.

Req.#997821770

Responsibilities

• Own the global GTM strategy for EPAM's Data & AI portfolio, aligning offerings to market opportunities, industry priorities, and client needs
• Develop clear positioning and messaging that differentiates EPAM in AI engineering, GenAI, and AI-native transformation
• Partner with portfolio and solution leaders to shape market-ready offerings and ensure strong value propositions
• Turn complex data and AI capabilities into compelling narratives that resonate across personas — from engineers to C-suite executives
• Build thought leadership and campaigns that establish EPAM as a credible, differentiated voice in AI-native transformation
• Lead joint GTM initiatives with hyperscalers (Google Cloud, AWS, Microsoft) and key AI technology partners (Anthropic, NVIDIA, and others)
• Align messaging and campaigns with partner priorities and field sales motions
• Collaborate with marketing and sales teams to design and execute global, multi-channel programs that generate demand and accelerate pipeline
• Track, measure, and optimize performance using data-driven insights
• Orchestrate complex, global initiatives across marketing, business, alliances, and communications teams
• Ensure alignment across stakeholders while maintaining speed and focus on outcomes
• Operate effectively in a matrixed organization, balancing competing priorities

Requirements

• Bachelor's degree required; advanced degree preferred
• 8–12 years in B2B marketing within technology services, consulting, systems integration, or enterprise software
• Proven track record developing and executing GTM strategies for technology offerings, ideally in Data, AI, or cloud ecosystems
• Strong understanding of hyperscaler ecosystems (Google Cloud, AWS, Microsoft) and partner-led GTM models
• Experience managing complex, global marketing programs in a matrixed organization
• Exceptional messaging, storytelling, and communication skills — able to bridge deep technical concepts and executive narratives
• Data-driven approach to decision-making; uses insights to guide strategy and improve program performance
• Strong stakeholder management and cross-functional leadership capabilities
• Builder and operator mentality — can architect bold strategy while executing hands-on in a fast-evolving environment
• Self-starter with a bias for action and clear accountability for results
• Comfortable operating in ambiguity, especially within AI and emerging technologies

We offer

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

For remote work in New York City only.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Engineer the Future with a Career at EPAM

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $105,000 - $145,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.