What are the responsibilities and job description for the Senior Brand Planner position at EP Co?
About the Company
The Senior Brand Planner will take the lead role in driving strategic thinking on one of the agency’s largest accounts. He/she will be the source of vital insights into the market, the client, and the consumer and be instrumental in the creative process.
About the Role
The Senior Brand Planner will take the lead role in driving strategic thinking on one of the agency’s largest accounts. He/she will be the source of vital insights into the market, the client, and the consumer and be instrumental in the creative process.
Responsibilities:
- Building rapport with account management, media – and most importantly, creative.
- Passionately presenting and defending your views – while paying attention to those of others – with the goal of attaining the ultimate truth.
- Being skilled in the art of persuasion.
- Being analytical and intuitive in interpreting information from a variety of sources and effectively presenting it to colleagues and clients.
- Possessing a self-confidence that allows you to speak with conviction, not ego.
Qualifications:
- Bachelor’s degree or advanced education required.
Required Skills:
- At least 7 years of planning experience on significant, creative brands; with experience as the lead planner on some of them.
- Success in building strong, trusted relationships with creative.
- Demonstrated ability to write briefs that give clear direction to creative.
- Experience managing primary and secondary research initiatives and teasing out the most salient insights.
- Experience evaluating the effects of communications in the marketplace.
Salary range is contingent upon experience & regional location: $76,000 - $96,000
Salary : $76,000 - $96,000