Senior Manager, Social Media

Job Summary:

The Senior Manager, Social Media is both a strategic and creative leader responsible for shaping the brand’s social presence, with a strong emphasis on community seeding, community engagement, and performance-driven content strategy.

Ensuring social efforts are insight-led, community-focused, and culturally resonant, this role will manage and motivate two direct reports, our Community Management Coordinator and Content Coordinator.

Responsibilities:

Social Strategy & Execution

• Support the development of the social content strategy, aligning with brand goals, campaigns, and platform best practices
• Refine the brand’s social voice and tone, writing and editing social copy, including captions, responses, and reactive content
• Analyze content, community, and seeding performance to identify what’s working and why, aligning with brand growth objectives
• Foster a team environment that is motivating, collaborative, and solutions-oriented

Social Media Analytics & Performance Tracking

• Refine and track key performance metrics, developing regular reporting frameworks that provide clear, actionable insights
• Utilize performance data to inform content strategy, creator selection, and posting approaches
• Translate complex data into clear narratives and recommendations for brand stakeholders
• Identify trends and opportunities across platforms to guide test-and-learn initiatives

Core Mailer Strategy & Execution

• Develop the overarching creator seeding strategy, aligning mailers to brand priorities, product launches, and cultural moments
• Partner cross-functionally to ensure alignment on messaging, timing, and product focus
• Track and evaluate earned content and impact, using insights to refine future seeding strategies
• Continuously evolve the seeding approach to maximize organic visibility, engagement, and brand affinity

Community Management Strategy, Insights, and Interactions

• Oversee day-to-day community interactions, including comments, DMs, and reactive engagement moments
• Translate community conversations into actionable insights, identifying trends, sentiment shifts, and opportunities
• Partner cross-functionally to maintain consistent tone of voice, response frameworks, and escalation protocols
• Foster a proactive approach to community building, identifying opportunities for deeper engagement and loyalty

Requirements:

• Bachelor’s degree in marketing or related field preferred.
• 6-8 years of experience in social media or digital marketing, with proven success developing and executing content and community strategies
• Strong understanding of social platforms, trends, and best practices, with excellent copywriting and brand voice skills
• Experience using analytics and performance data to inform strategy and drive growth
• Demonstrated ability to lead, manage, and develop team members in a collaborative environment
• Experience with community management and creator/influencer seeding strategies, including tracking impact and optimizing performance

Company Summary:

eos Products is an iconic beauty brand founded on an innovative and entrepreneurial spirit that revolutionized how people experience daily beauty routines. As a brand of choice among gen z and millennial consumers, eos aims to drive everyday experiences forward, creating the joy that beautifully designed, expertly crafted products can bring to people’s lives. From our iconic lip balm to our cult-favorite body lotion, eos products create delight where there was once utility, happiness where there was only function.

Equal Opportunity Employer:

eos Products offers equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, medical condition, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

FLSA Status:

FLSA exempt.