Team Lead - Digital

Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s SEM, YouTube Ad and Email efforts. This role will manage a small team responsible for trafficking and managing our local client’s digital campaigns with a focus on Paid Search and YouTube campaigns on Google Ads as well as Email Marketing.
Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative, and excited about helping clients meet their goals and objectives through strategic executions and analysis.

This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.



Responsibilities

• Manage paid search campaigns daily, including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reporting.
• Identify, research and determine best course of action to execute clients' marketing goals through paid social media opportunities
• Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
• Help guide creative based on performance and results if required
• Monitor and proactively optimize ongoing campaigns for various clients
• Assign work to your team of traffickers or junior campaign managers.
• Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
• Keep up with the latest innovations in paid search tactics and features
• Ensure all deliverables meet our service level agreements