What are the responsibilities and job description for the Team Lead - Digital position at entravision-pilot?
Entravision’s
US Digital business unit is quickly growing its digital agency service
business and is looking for a Team Lead to help execute their client’s SEM, YouTube
Ad and Email efforts. This role will manage a small team responsible for
trafficking and managing our local client’s digital campaigns with a focus on Paid Search and
YouTube campaigns on Google Ads as well as Email Marketing.
Our
ideal candidate has a passion for and past experience in paid search. We’re
seeking someone with an entrepreneurial spirit, has strong attention to
detail, is a self-starter who isn't afraid of taking initiative, and excited
about helping clients meet their goals and objectives through strategic
executions and analysis.
This person must be able to work in a fast-paced,
high-volume environment as well as have the technical skills required to
set-up and optimize campaigns against industry standard KPIs.
Responsibilities
- Manage paid search campaigns daily, including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reporting.
- Identify, research and determine best course of action to execute clients' marketing goals through paid social media opportunities
- Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
- Help guide creative based on performance and results if required
- Monitor and proactively optimize ongoing campaigns for various clients
- Assign work to your team of traffickers or junior campaign managers.
- Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
- Keep up with the latest innovations in paid search tactics and features
- Ensure all deliverables
meet our service level agreements