What are the responsibilities and job description for the Digital Content Producer position at entravision-pilot?
Summary
The Digital Content Producer is responsible for creating, securing and updating quality text, audio, graphic and video content for designated Entravision interactive properties web, mobile, and video/streaming as well as supporting all company-wide interactive initiatives.
Essential Functions
- Work and coordinate with the Entravision Interactive Team, Local News Directors, News Reporters and Producers, Promotions and Sales as needed and directed.
- Identify, secure, prepare and update News content Online, Mobile, and Social Network
- Perform daily updates of sites including, but not limited to: Local news, slideshows, text, audio, video, local organizations, photo galleries, local events, local special categories, and other online content.
- Monitor and improve KPI (Key Performance Indicators) like uniques, visits, page-views, and average time on site, pages per visit, lower bounce rates, social friends and followers. Online, Mobile and Social. Strong focus on growing traffic, engagement, and Monetization.
- Keep content focused on relevancy for our viewers.
- Support branding, marketing and promoting our interactive properties.
- Assure content is free of errors, typos, and other spelling and grammar mistakes.
- Avoid broken links, broken images, missing content.
- Perform other duties as needed, and as directed by your News Director.
- Maintain a positive attitude towards work.
- Be viewer focused, striving to provide top-notch value, local information and entertainment to our consumers.
- Be innovative: Consistently look for opportunities to improve the way we operate through creativity and hard work.
- Use the system provided for feedback and constantly think on potential improvements to the backend and front end.
- Be aware of the release of new tools and use them.
- Pursue individual growth, learning and leadership qualities.
- Develop a fun, friendly work environment. Create a positive team and family spirit.
Competencies
- Punctuality.
- Dependability.
- Excellent Communication Skills.
- Technical Capability.
- Ability to Work Independently.